Another founder was talking to me about building hype today.
Short term attention / hype is fun but,
Whichever which way u try to slice it, it all comes back to this bottom line. At the end of the day, you have to do the very boring thing of... building an actual business.
From a first principles perspective: if you want your community to win, then you need to build the best & biggest business possible, with products & revenue streams with large, enduring potential.
Do that and bringing your community along for the ride becomes the easy part.