Empowering everyone to feel like they can fly. A bold and unexpected approach to performance footwear and apparel. #FlyHumanFly

North America
We’re heading home with three top-10 performances. 🗽 🏁 Mercy Chelangat — 5th in 2:25:46 🏁 Paige Wood — 8th (4th American) in 2:26:29 🏁 Ahmed Muhumed — 8th (2nd American) in his marathon debut in 2:07:09 A big day for the HOKA crew in the Big Apple. 🪽
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Team #HOKA took over the desert yesterday in Arizona at the Javelina Jundred. 🥇 Heather Jackson takes the win + punches her ticket to Western States 🥉 Katie Asmuth takes third and makes it a double podium day CONGRATS, Heather + Katie! 👏
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Kicking off race weekend strong in Central Park. Two HOKA debuts. Two podiums. 🏆 🥇 Habtom Samuel | 13:31 🥉 Ednah Kurgat | 15:42 LET’S FLY, NYC! 🪽 #HOKA #FlyHumanFly
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NIL → ELITE 🪽 5× NCAA Champion. 59:01 half marathon debut. Now, HOKA Elite. @HabtomSamuel31 is just getting started. 🔥 #HOKA #FlyHumanFly
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It was one for the ages in KONA today, as 4x IRONMAN 70.3 World Champion Taylor Knibb raced into the lead in the final mile to claim her first IRONMAN World Championship in 8:36:29. 🏆 #HOKA #FlyHumanFly
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SAY HELLO TO YOUR 100K KODIAK CHAMPION, LOTTI BRINKS 🏆 100K. 10,000+ feet of elevation gain. 10:15:44 on the trails. And a little love from Atlas (Lotti’s dog) at every aid station. 🐾 That’s how you soar to the top. 🚀 #FlyHumanFly #HOKA
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Chicago we are coming for you! Lace up. Pull up. Fly with us. 🪽 Check out everything happening race week in Chicago: hoka.visitlink.me/HHJI5N #LetsFlyChicago #HOKA
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Learning to Fly, a new documentary about the world of elite ultra-marathon running with #HOKA athletes @walmsleyruns and Jessica Brazeau is out now on @primevideo. ​ Stream it today: primevideo.com/detail/0R1R3D…
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Four. Time. World. Champion. 👑 Taylor Knibb claimed her fourth IRONMAN 70.3 World Championship title, crossing the line in 4:19:24. Historic. 🏆 #HOKA #FlyHumanFly 📸: @GettyImages for IRONMAN
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Nothing left in the tank. 🥉 Congrats, Emily Schmitz, on an unforgettable podium finish in your first UTMB appearance. #HOKA #FlyHumanFly #LetsFlyChamonix
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The race is unfolding across the Alps. 🏔️ #HOKA #LetsFlyChamonix #FlyHumanFly
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The countdown is over and @UTMBMontBlanc is underway. The final race of the week is here, and the world's best trail runners are on their way around Mont Blanc. 🏔️ See you at the finish line. 🪽 #HOKA #LetsFlyChamonix #FlyHumanFly
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First @UTMBMontBlanc start. ✅ First CCC. 👟 First podium. 🥉 Way to soar from Courmayeur to Chamonix, Hans. 🪽 #HOKA #LetsFlyChamonix #FlyHumanFly
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Hans Troyer is in the hunt. 👀 Charging through #CCC and chasing the lead at @UTMBMontBlanc. #HOKA #FlyHumanFly #LetsFlyChamonix
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SOARING THROUGH CCC 🪽
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The weather isn't slowing this crew down. #HOKA athletes are flying through CCC. 🪽
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A rainy start line and the @UTMBWorldSeries CCC® is off. 🌧️
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The anticipation is building 📈
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Lotti Brinks is holding strong at W4 and still working her way up 💪
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Hans Troyer is maintaining his lead through El Dorado Creek (52.9), with more than half the race behind him.
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