AI-Driven Marketing Strategist | Sales Innovator | Board Advisor & Educator
Pompano Beach, FL 33076
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A NJ pizzeria went viral for blocking a dad from cutting his kid's birthday cake, then went double-viral for the reply: "Our policies aren't up for a public vote."
They may be right. They still lost the room.
The cake was never the story. The tone was.
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Seattle's Internet boyfriend is a round raccoon named Jimothy, and brands want in.
Rule for wholesome viral moments: add to the joy, or stay out.
The Mariners put him in the game. They did not staple a promo code to him.
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A Boston restaurant owner's tearful "should I just close everything?" video hit 2.4M views.
The internet rewarded honesty, not a tactic.
But sympathy is a wave. A reason to come back is a business.
The follow-up post matters more than the confession.
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A Cape Cod Wendy's worker is Yale-bound on a full ride, funded partly by bosses who set money aside from his hours.
Employer branding is not your careers page. It is what your team says when you are not in the room.
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Andy Burnham forgot the name of a Greggs bake on live radio and called it "that sausage, bean and cheese thing." Greggs renamed it that. Same day. New signage and all. Real-time marketing is a reflex, not a campaign. Speed beats polish.
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DuckDuckGo sold out of $35 sunglasses in a day. No camera, no AI, "designed to block the sun, not send data to the cloud." A jab at Meta's $299 smart glasses. Your positioning is not your feature list. It is the thing you refuse to do.
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Most keyword research starts in a tool. The best starts in your inbox.
Your customers already told you how they describe their problem, in calls, reviews, and chats.
Stop guessing search terms. Write down their words. That's what they type into Google, and into AI.
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Montana's "Bar Fairies" leave a $5 coffee gift card on your windshield if you skip driving drunk and leave your car overnight.
One video hit 2.5M views. No ad budget.
Earned attention beats paid. They did the thing instead of advertising it.
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"The customer is always right" was about taste, not behavior.
A video of workers refusing to serve abusive customers went viral. The internet sided with the workers, hard.
How you treat your team is marketing now.
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A Cleveland restaurant caught a customer trashing the place on camera. His employer saw the company logo, fired him, then bought the first 200 cheesesteaks at the shop to apologize.
Your reputation isn't what happens to you. It's what you do next.
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Why Human Copywriters Edge Out AI, At Least For Now dlvr.it/T2cHmY
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Why Exhibitions Are Great For Marketing dlvr.it/T0JF2m
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4 Creative Ways to Market Your Next Event dlvr.it/SxYzjr
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From Feedback to Fame: The Ultimate Guide to Harnessing Customer Reviews for Small Business Success dlvr.it/SxJnPd
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The No-Nonsense Guide to Building Valuable Relationships with Influencers dlvr.it/SxCLb9
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The Magic of Content Repurposing: Your Ultimate Guide dlvr.it/Sx2gKW
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