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MarTech360 Weekly Roundup: AI-Powered Advertising, Precision Targeting and the Rise of Human-Agent Workforces for marketing
Discover how the content supply chain is evolving into a real-time system. Learn to leverage AI and automation for dynamic, faster ROI campaigns.
VIOOH, a leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with Adams Outdoor Advertising.
Cassandra, has announced the launch of Cassandra AI-a new artificial intelligence system designed to support marketing teams throughout the entire process.
Discover the 2027 performance marketing trends shaping digital advertising, from closed-loop measurement and AI-driven bidding to CTV attribution and GEO.
Regal CEO Alex discusses voice AI, customer experience, enterprise automation, AI agent safety, and building trusted AI solutions that drive business growth.
Discover how advertisers can use a multi-DSP strategy to improve media diversification, measure incrementality, reduce audience overlap.
AppsFlyerโs Brian discusses AI marketing, privacy-first measurement, customer attribution, and how trustworthy data helps marketers make investment decisions.
TripleLiftโs Taylor Stewart discusses retail media growth, offsite commerce advertising, AI-driven campaign optimization, and how brands can connect audience.
ProspectBase has appointed Courtney Allen as Enterprise Account Director, marking her return to work where she began her career in B2B sales.
Discover how to build an AI-powered content supply chain to automate planning, scale creation, streamline approvals, and drive brand consistency.
Learn how enterprise brands leverage AI to scale content localization. Master translation automation, cultural adaptation, and SEO for global ROI.
Selzy, an email marketing platform for solopreneurs and small businesses, announced Selzy MCP, helping owners launch email campaigns.
Audyence has appointed Julie Supinski as Senior Account Director, adding more than two decades of B2B media experience to its team.
Mediacom Communications announces appointment of Joseph Appio as Group Vice President, Video and Entertainment Products for video and entertainment portfolio.
tmp, B2B marketing agency has appointed Grace Rose as Account Director, marking a new professional chapter for the marketing specialist.
Josys has appointed Holly Turnbull as its Global Head of Marketing, where she will lead the companyโs global marketing strategy and help build its marketing.
MarTech360 explores how data, AI automation and creative innovation are shaping marketing performance and competitive advantage.
Discover how multimodal AI in marketing transforms creative production in 2026. Learn to scale omnichannel campaigns, localize content, and more.