A division of @athletesfirst representing the best in the game - on and off the court.
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Athletes First Basketball retweeted
Sports Business Journal spoke with David Mulugheta, President of Team Sports, about today's news that Athletes First has launched a new basketball representation division.
The article touches on the formation of the division, the 25 years of dominance in football representation that laid the groundwork for this move, the addition of John Noonan and Brandon James to the practice, and the agency's existing footprint in college sports and basketball that made this the right time to expand.
#A1Family | @A1Hoops_
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Welcome to the Family, Brandon James 🏀‼️
James joins Athletes First after 14 seasons with Spurs Sports & Entertainment, most recently as Senior Vice President of Strategic Growth and Deputy General Counsel. There he oversaw player and coach contracts, salary cap strategy and CBA matters, and helped lead the organization's strategic growth — including its expansion into Austin and international markets, and new business and partnerships. He previously spent four years with IMG's Talent Marketing Division, giving him experience on both the team and talent sides of the industry. A native of Atlanta, James is now based in Austin.
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Welcome to the Family, John Noonan 🏀‼️
Noonan joins Athletes First after 12 years at Octagon, most recently as Senior Director of Basketball. There he helped lead Octagon's basketball group into the collegiate NIL space, building its structure and strategy and overseeing more than $30 million in collegiate deals. Over his career, Noonan has represented NBA Draft picks, EuroLeague players and college stars, with deep relationships across grassroots, college and professional basketball worldwide. A Philadelphia native, he will be based in the area.
#A1Family | @A1Hoops_
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