The marketing platform for discoverability in search, AI, and the web. Explore your brand π ahrefs.com/brand-radar
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Agent A: your top 1% marketer π§
Rely on the only AI marketing agent with unrestricted access to Ahrefs data and pre-built marketing skills to act on it.
Connect your business apps and let it do the marketing for you.
ahrefs.com/agent-a
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Ahrefs retweeted
Big announcement! I wrote a BOOK!!!
It's called DISCOVERABLE, and it's 223 pages of my best thinking about marketing.
It is:
- 60% first principles of marketing that I've developed over 15 years of doing it.
- 20% stories of how I helped grow @Ahrefs from under $8M to over $150M in ARR.
- 20% stories of other companies and brands that inspired me.
The underlying narrative is simple.
There are only three ways how people discover products and businesses:
1. They search. On Google, ChatGPT, TikTok, Amazon, etc.
2. They notice. Advertising, or content that gets organic traction.
3. They talk. People recommending you to their friends and peers.
In my book, I'm explaining the fundamental forces behind making each of these three pillars work for your business.
The book is not technical at all. No graphs. No diagrams. No dashboards. It doesn't teach you how to use marketing tools or how to succeed on specific platforms.
I wanted to make sure that the ideas from this book would be relevant for years to come, no matter what changes our industry will face going forward.
Without a doubt, this is the best piece of writing/thinking about marketing that I've ever produced.
And it would mean the WORLD to me if you'd grab a copy and give it a read. π
Already available for pre-order on Amazon (dot com).
Release date: November 24, 2026.
P.S.
I was telling everyone it took me 2 years to write this book. Then I opened the revision history of the "master" Google Doc, and it was 4 years old.
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Ahrefs retweeted
Search has become extremely fragmented. Every AI surface behaves differently, things change weekly, and no one in our industry can agree on how to even measure success.
Which is something I plan to address on stage at @Ahrefs Evolve in San Diego in just a few days.
I'm also going to announce some very exciting new products that our team has built to help you navigate all this mess.
Oh...
And this will be the first time I'm flexing full-screen slides on a gigantic 18-meter-wide (60 feet) LED screen! Which should be quite a sight. π₯
See you in San Diego next week! π
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π οΈ NEW in Site Audit:
Find JavaScript-heavy pages where AI bots like ChatGPT and Claude see little to no content, so you can fix them before they cost you visibility in AI answers.
If an AI crawler can't read your page, it can't cite or recommend it. Now you'll know exactly which pages are invisible to AI and where to start.
Find it under the AI Discoverability category in the All Issues report.
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π NEW in Site Explorer:
Find out whether a site's traffic comes from its blog, tools, landing pages, or something else entirely, right in your Overview report with Organic pages by type.
Expand any top-level type to dig deeper, or click through to see the exact pages in Top pages.
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π― NEW in Brand Radar:
We now extract entities (companies + products) from every AI response.
Why? "Apple" β the fruit. "Notion" β the idea.
Text matching counts both. Entity matching only counts the mention when the AI means your brand.
Use Entity is for ambiguous names, Entity contains for product families, Text for campaigns or brand-new products not yet recognized as entities.
π₯ Bonus: Top entities widget shows the 200 most-mentioned companies & products in your report scope.
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Ahrefs retweeted
We're giving away 3 "Standard pass" tickets to @Ahrefs Evolve in San Diego (12-13 Oct)!
To enter, just complete BOTH of the following steps:
1. Like this post.
2. Leave a comment & tell us where you're traveling from.
...
/ Entries close on Friday 18th Sept 10PM (Pacific time).
/ Winners will be announced by Tuesday 22th Sept.
...
Visit our website for more details - ahrefsevolve(dot)com
...
NOTE: the prize is "Standard pass" ticket only, which doesn't include travel or accomodation.
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An update from us on the "/goto links" situation in Google SERPs:
Google recently began routing a growing share of search results through /goto redirects instead of direct URLs.
This change has caused a temporary inconsistency in our data. When you're processing the volume we do, these things take a moment to work through.
Our team is already working to restore the affected results.
We're also not short on options. Years of building our own web index and search engine (Yep.com), means we've got first-party data to lean on if this becomes a longer-term pattern.
Appreciate you bearing with us!
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Track your brand's AI visibility in two ways with Ahrefs Brand Radar:
πΊοΈ AI Visibility Index: search across 473M+ prompts modeled from real search demand with zero setup. Best if your brand already shows up in AI answers.
π¬ Prompt tracking: track the exact questions your buyers ask and see what AI says about you with custom prompts. Works even for a new brand nobody searches yet.
Already an Ahrefs customer? Lite and higher plans get a set of free custom prompts π
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π NEW in Web Analytics:
--> Google Analytics data without Ahrefs tracking script available
--> Connect your Google Account to pull GA4 data
--> Switch between GA and Ahrefs datasets freely
β οΈ Google Analytics doesnβt support every Web Analytics report, metric, or filter combination. In GA-only mode, unsupported reports, metrics, and filters are hidden.
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π€ NEW in Bot Analytics:
--> Status codes report
See which status codes bots hit across your site and how many bots and pages each one affects (click any count to jump to a filtered Bots or Pages view).
--> Pages report grouping.
Break down results by page, by page and bot, or by page, bot, and status, with status codes shown as columns or distribution charts.
Both available for AI bots.
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π― NEW in Brand Radar:
We've doubled our prompt dataset from 14M β 30M prompts per AI platform to capture more of the questions people ask AI.
What to expect in your reports:
--> Mention/citation counts increased for everyone after mid-July due to the bigger dataset
--> Responses for new prompts are still being collected, so numbers may keep growing over the coming weeks
--> Relative metrics (share of voice, competitor position) stay reliable throughout
--> ~5% of prompts are refreshed monthly to keep the pool current
See article for more details help.ahrefs.com/en/articles/β¦
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π NEW in Site Explorer:
See how many Top pages show up in AI responses across platforms, directly in the Top pages report (sortable, exportable, and available via API).
Available only with the corresponding Brand Radar subscriptions: AI Visibility Index or Custom prompts tracking.
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π NEW in Search Explorer:
Introducing 'Adaptive', a new traffic estimation model in Site Explorer.
Traffic estimates now account for 15 SERP features, including AI Overviews and featured snippets, as they reduce clicks for everyone else, but earn traffic for the sites ranking in them.
Traffic estimates are also re-adjusted monthly against Web Analytics data, accounting for SERP composition, volume changes, crawl frequency, and more.
Switch to 'Adaptive' in Site Explorer settings, or use traffic_mode=adaptive in the API, and compare it against the old model.
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π― NEW in Brand Radar:
We're switching from Google search volume to AI-adjusted volume for more realistic prompt volume and impression estimates.
Each prompt's volume is now its parent keyword's Google volume Γ a platform ratio, based on how much that platform is used compared to Google. This reflects how the same prompt has different volume per platform.
Want the old numbers? A toggle in every report header switches back until August 31, 2026.
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