When looking at data on voters motivation from the US & many European countries, this seems to be the winning formula for any political party:
- pro-economic growth & stability
- (very) strict on immigration
- anti corruption & nepotism
- anti-Russia
- against involvement in Middle East
Overall, people seem to be tired of activism & culture war rethoric.
Here is a quadrant chart using CNN’s exit poll. It shows what issues hurt Republicans, by how many voters called each issue crucial and how they voted. Cost of living (49%, D+34), corruption (55%, D+28), & Iran (34%, D+46) made people vote D. Only immigration (36%, R+15) helped Rs.