While Nike’s stock sinks amid several quarters of disappointment, Reebok appears to be undergoing a revival of sorts. “We do a wonderful job of content. We’re very careful of the players we select. One of our first selections was [WNBA star] @Reese10Angel … Her shoe has just been sold out,” NBA legend @SHAQ told me at the Milken Institute conference this week. The former Laker is now Reebok’s president of basketball and the second-largest individual shareholder in its parent company, Authentic Brands Group. “We just do things that are very, very strategic,” he added. “You know, for me it’s trying to reintroduce Reebok to the kids … We’ve doubled in business [just like Authentic Brands Group CEO Jamie Salter has said] and we plan on continuing to grow.”

"A big difference with Optimus versus the cars is we don't have this vast fleet of cars from which we can gather training data. With Optimus, we have to bootstrap it by making the robots and having them do self-play, which is really how a human learns to navigate the world. You can see this when you have a toddler, and they grow up, and initially, they're sort of wobbly, and they don't know how to do things. Eventually they learn to wipe their own ass, which is a big milestone. As anyone who's had kids knows." -@elonmusk

Microsoft CEO Satya Nadella mentions "Super Intelligence" 8 times in his new annual letter: linkedin.com/pulse/my-annual…

At least 15 more years with Mark Zuckerberg as Meta CEO:

Total combined 3Q capex for SpaceX and Tesla: $24.3 billion. Get used to the calculation.

First earnings reports for Meta and Tesla with super intelligence (SI) shout outs.

Deutsche Bank: “Oil could plausibly be either $74 or $130 in 2027.” Wide range. 😂

Good morning. I am standing in again for my friend @BrianSozzi @YahooFinance on #SozziUnleashed at 9:30 am - streaming live on Yahoo. Today I have @danielnewmanUV as my guest...lots to discuss.... $SPCX $META #hyperscalers $BAC AI report....and more...Join me at 9:30 am.

Netflix revenues hit a record $12.9 billion in Q3, up 12% YoY. This was the slowest revenue growth rate since Q3 2023. Net Income of $3.7 billion was up 44% YoY. Operating margins moved up to a record 34.6%. The stock was down 45% over the past year heading into earnings. $NFLX

The share of households spending more than $2,000 per month on child care has more than doubled since 2023, reaching 7.7% year-to-date in 2026, while the share paying $1,000 or less has fallen from around 73% to 68%: BofA

KeyBanc: SpaceX could burn almost $330 billion in cash in 2027.

RBC on potential SpaceX/Tesla merger: "We think a deal could require SPCX to pay a meaningful premium for TSLA shares given Musk controls only ~20% of Tesla's voting power versus ~82% at SpaceX, creating an asymmetric governance dynamic that could require adequate compensation for Tesla shareholders. In our framework, we believe TSLA holders would be receptive at $480/share, reflecting our SOTP intrinsic value plus a ~15% premium, which at current prices would imply an approximately 50/50 ownership split of the combined entity. That said, we think the deal math is more nuanced from SPCX's perspective. Given that SpaceX represents ~70% of our combined pro forma valuation, SPCX shareholders could contribute the majority of the value while owning less than half of the combined company at a $480/share purchase price — a dynamic that could face pushback. There are, however, meaningful merits to a combination. Terafab is perhaps the most compelling near-term catalyst, as a joint chip manufacturing facility could eliminate costly R&D duplication across two of the most compute-intensive companies in the world and unlock well over $1T in long-term cost savings versus sourcing chips externally, based on our estimates."

BREAKING: Netflix stock, $NFLX, extends losses to over -6% after reporting weaker than expected guidance. This puts the stock down -52% from its all time high and at its lowest level since August 2024. Netflix has now lost -$290 billion in market cap since its high.

Elon Musk says discussing a SpaceX-Tesla merger feels like "tap dancing through a minefield." Adding: "Some people out there assume that a SpaceX and Tesla merger is a certainty, and I think that would be overstating it. Do I think it would be a good idea? Yes."

As crazy as this sounds, $1T in SpaceX revenue in 2028 is no longer impossible

One benefit of merging SpaceX with Tesla: One earnings reporting day. 🚀

Foursquare was acquired last month. The outcome was disappointing. It's taken me a while to write this, but I think I'm finally done grieving it. Here are some thoughts on our final years, an effort to honor the team who helped build & maintain FSQ's legacy, and my attempt to finally get some closure. teendrama.substack.com/p/som…

Meta's Muse has amassed 10.9 million downloads since its launch on September 8, 2026. Muse has received over 10.2mn downloads from the US alone. In contrast, ChatGPT’s US downloads in the past 30 days have declined by 25% vs the prior 30-day period. (V/@SensorTower)

Why Yahoo just stole @dee_bosa from CNBC to create a new show covering AI and tech: CEO Jim Lanzone (@jlanzone) says Yahoo is deliberately moving away from the breaking news model “We wanted to do content to provide & help our users make better decisions to accomplish their goals.” “We have amazing business analysts for analyzing the stock market. We just signed Deirdre Bosa from CNBC who’s coming over to join @BrianSozzi.”

GM CFO on earnings call: "So far in October, we have already repurchased another $1 billion [in stock]."

Cathie Wood's Ark on potential Tesla/SpaceX merger: "While our model assesses Tesla as a standalone business, a SpaceX-Tesla merger could take place within the next five years. Tesla’s highly cash-generative robotaxi network could help fund SpaceX’s ambitious plans for orbital data centers, and at the same time SpaceX’s compute-intensive frontier AI models could serve as the planning layer for Optimus deployments. Working together on the Terafab project, both companies could alleviate chip constraints. Combined, we estimate that SpaceX and Tesla could generate $3.8 trillion in revenue and $2.7 trillion in EBIT by 2031, with SpaceX contributing roughly 62% and 69%, respectively." 🚀