News and notes from the leading collegiate brand licensing/marketing agency in the U.S., elevating college brands through insight and innovation.
Atlanta, Ga.
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Racing into game day with this new collab between @TexasLonghorns and @McLarenAuto. Pick up this limited edition merchandise from @Outerstuff at Big Bertha’s Bazaar. It will go FAST. 🏎️🏁🏈🤘
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Proud to help our partner @GoHeels launch a new licensed product collaboration with Roam, developed with student-athlete creators.
Learn more 👉bit.ly/UNC-Roam
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Renowned Sportswear Brand UNDEFEATED has launched its first college collection, leveraging iconic, historical logos in collaboration with CLC's College Vault brand.
The complete first capsule is available at UNDEFEATED’s New York, Phoenix and Los Angeles stores and at UNDEFEATED.com.
Get the scoop here 👉 bit.ly/CollegeVault-Undefeat…
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We are excited to collaborate with @GoHeels Athletics and Cape Fear Distillery to develop and launch the new officially licensed Spirit of Carolina Collection, premium spirits that celebrate the @UNC Chapel Hill and Tar Heel traditions and heritage through creative branding, design, and messaging. #GoHeels
Read more 👉 bit.ly/SpiritofCarolina
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CLC retweeted
Different teams. Different colors. One shared passion for college sports. 🎨
Our Learfield teammates made their loyalty impossible to miss for #CollegeColorsDay!
#CollegeSports #TeamLearfield
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It’s here! College Colors Day! Get up and get on your team gear and show your unapologetic passion for your favorite college.
Share your spirit on social with #collegecolorsday to be a part of the celebration.
Happy College Colors Day!
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College Colors Day, the national holiday celebrating the passion, traditions, and pride of college fans is tomorrow, Sept. 4! Get ready to put on your best team gear and unapologetically rep your school. #collegecolorsday
Learn more👉 bit.ly/CollegeColorsDay26
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College Colors Day is one week from today – Friday, September 4!
Celebrate your unapologetic fandom and make your loyalty impossible to miss by wearing your favorite college team’s gear!👏
Details and sweepstakes 👉collegecolorsday.com.
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We are excited to welcome Boston College to our CLC family as a new partner institution and honored to work beside them to expand the reach of their prestigious brand in the marketplace.
Read more 👉bit.ly/BC-CLC
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Great story on the popularity of the new Parke collegiate collection in collaboration with @47 and our partner institutions. The drop comes just in time for College Colors Day on Sept. 4!
rollingstone.com/product-rec…
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Proud to help the BIG EAST and 10 of its member schools who are our partners generate new revenue though licensed product and fan engagement programs. #CLCFamily
Thanks, @BIGEAST, for including Learfield in the inaugural BIG EAST Revenue Summit!
Proud of our experts for sharing insights:
🏷️ @czmoss, President, Brand Management & Marketing, Learfield: Licensing, Retail & Brand Monetization
🤝 Mike Gordon, Corporate VP, Learfield Sports Properties: Sponsorship
🎟️ @AP_Tix, Senior Director, College Athletics at Paciolan: Maximizing Every Seat: Ticketing, Premium Sales & Data-Driven Prospecting
Great collaborating with @CLCBrands and @PaciolanTix!
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The last stop in our Summit Series sponsored by Desert Cactus brought great partners to our Atlanta HQ for a day of sharing insights and thoughtful discussion on a variety of topics to maximize collegiate licensing programs. It’s always a great day when we get to host CLC family in our home. #CLCFamily 👏❤️
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CLC retweeted
Cory Moss, @czmoss, President of Brand Management & Marketing, joined SMU Volleyball’s @favoranyanwu and TCU Men’s Basketball’s @hardingbrock2 for a data-driven discussion on the evolving NIL landscape.
Backed by our latest NIL Impact Report, the panel explored what’s next for athletes, institutions, and brands.
Learn more: nil.learfield.com/
#BuildingOnMomentum #NIL #CollegeAthletics
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Milwaukee was the place to be today for the third wave of our Summit Series sponsored by Desert Cactus. It’s always great to gather great minds to talk about growing college brands. Thank you @MarquetteU for hosting our partner institutions. 👏
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Relationships and results are the foundation of what we do. Thank you to the 29 institutions that executed multiyear partnership extensions over the past six months. We look forward to many more years of collaboration and innovation in growing your brands. #CLCFamily 💕
Learn more👉bit.ly/renewalsFY26
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CLC retweeted
Accessibility inspires innovation. This National Disability Independence Day, see how designing for inclusion has shaped everyday conveniences we all use.
#NationalDisabilityIndependenceDay #TheWorldWorksBetterWithUs
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Another great day of sharing ideas and talking strategy in our Summit Series sponsored by Desert Cactus with stops in Dallas, Texas and Fairfield, Connecticut. Thank you to our @Learfield HQ and @FairfieldU for hosting our partner institutions. 👏
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Great few days at this year’s #BOSCA26 Convention in Chicago! 👏
We are proud to sponsor @smallcollegeath and support athletic departments and schools of all sizes in the strategic management of their brand to elevate fan connections and generate revenue.
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