The leading source of media, marketing, advertising and communications news and analysis for Middle East & North Africa.
Dubai, United Arab Emirates
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Dragons of MENA brought together its inaugural winners, agencies, clients, partners and industry guests in Dubai for the programme’s first physical gathering.
See the complete list of winners here: campaignme.com/dragons-of-me…
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XDubai’s homegrown fitness competition HYBRDX combines personal motivation, athlete advocacy and community-led marketing to challenge perceptions of competitive fitness.
Find out more here: campaignme.com/whats-your-x-…
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Fusion5’s Natale Panella on why agencies must focus on commercial accountability
Watch the full podcast here: campaignme.com/podcast-fusio…
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The UAE has launched UAE Vibe Codes, an artificial intelligence-powered initiative designed to help people turn ideas into websites and digital applications without prior programming experience.
Find out more here: campaignme.com/uae-vibe-code…
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Deliveroo has unveiled its ‘Taste Recognises Taste’ UAE brand campaign developed in partnership with McCANN MENA that puts personal preferences ahead of price tags, popularity and food trends.
Find out more here: campaignme.com/deliveroo-tas…
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Takkah turns @theadiksa's Academy into a film set to recruit Saudi talent
Find out more here: campaignme.com/takkah-turns-…
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Snap Inc. has appointed Nouran Hassan as Head of Communications for the Middle East and North Africa (MENA) and Asia-Pacific (APAC), based in Dubai.
Find out more here: campaignme.com/snap-appoints…
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Influencer has appointed Conor Thompson as Executive Director, Brand Partnerships, based in Dubai, strengthening its MENA leadership.
Find out more here: campaignme.com/influencer-ap…
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FLC Marketing Group’s Saravana Ramakrishnan explores why brand activations need to give people a clear reason to participate and offer value beyond attracting attention.
Read the full article here: campaignme.com/experiential-…
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Zainab Talati and Hannah Khan have founded a new independent strategic and creative consultancy called The Narrative Global.
Find out more here: campaignme.com/zainab-talati…
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Pepperstone expands its Aston Martin Aramco F1 partnership, naming Fernando Alonso as a global ambassador from 2027 as it seeks to strengthen audience connections across key growth markets.
Find out more here: campaignme.com/fernando-alon…
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MMS’ Matheiu Yarak talks to Campaign Middle East about why attention, brand response and commercial outcomes must be understood together, and why making linear TV easier to plan is key to making its contribution clearer.
Watch the full podcast here: campaignme.com/podcast-mms-m…
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Yango Ads and Flyby partner to offer brands more routes to reach audiences
Find out more here: campaignme.com/yango-ads-and…
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Strategic communications expert Abdulla Alshamsi discusses the shift from crisis management to awareness management, which includes building the knowledge, trust and shared responsibility communities need to act.
Read the full article here: campaignme.com/strategic-com…
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LOST iN, a travel, culture and lifestyle platform for curious explorers, has opened its guidebooks and live experiences to the region's destinations, airlines and brands.
Find out more here: campaignme.com/lost-in-arriv…
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Shoppers in Saudi Arabia and the UAE are moving spending away from mainstream-priced fast-moving consumer goods (FMCG) towards value and premium alternatives, according to NielsenIQ’s latest research.
Find out more here: campaignme.com/saudi-and-uae…
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Ex-AKQA creative chiefs launch !F Creative Capital; reveal projects with CR7 and Djokovic
Find out more here: campaignme.com/ex-akqa-creat…
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Hussam E. launches independent media and marketing consultancy Agency Success Hub
Find out more here: campaignme.com/hussam-e-laun…
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CTV and open internet outpacing social media for sports fan engagement: research
Find out more here: campaignme.com/ctv-and-open-…
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Coffee Planet has introduced a new ‘CP’ monogram, developed in-house to give the UAE-founded coffee company a compact symbol across its marketing and customer touchpoints.
Find out more here: campaignme.com/coffee-planet…
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