Nerd, Operator... Scaled ecomm to $50mm/yr, now a 3PL - @GoodCoShips - 3mm 📦/year. Never too busy. Very lucky. Building in the Midwest.
Springfield, MO
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Chad Carleton 🪄📦 retweeted
Is Peak Season About to Expose Everyone In Shipping? w/ Chad Carleton | Dooner Show EP25
With @TimothyDooner and @ChadCarleton
Special thanks Whimsy Intermodal and Load Secure
Dooner 🇺🇸
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Claude: I can't click this "Verify I'm a human," that's a line I won't cross
🎶 Hello Deepseek, my old friend 🎶
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Reply here and I’ll swag you up!
Great coming back to the office to a nice surprise from @ChadCarleton @GoodCoShips delivered to 🇨🇦 by our friends at @PassportGlobal1
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This mfer uses an apple mouse
Muse Spark Open -- weights releasing today -- runs great on new Mac Studios thanks to work with @johnternus and Apple.
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Reply here and I will make sure you have a good hat
HATS ON HATS ON HATS ON HATS
THE TAKEOVER CONTINUES @jacob_posel @ChadCarleton (if only we had any hats to spare for J)
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Convinced the “delete and report spam” button on my iPhone actually tells the spammers to spam me more
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I don’t want to spoil anything but the answer is no
Is @ChadCarleton smarter than a 4th grader?
We’ll find out soon on the show
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You can replace people or you can just be more ambitious.
AI isn't replacing in-house teams. Yet.
Nearly 30 owners shared wins in our "Biggest AI Wins" thread in @ecomfuelco.
The biggest surprise: almost no one mentioned cutting their in-house team.
Lots are replacing software and cancelling subscriptions. Plenty are cutting agencies and consultants.
Almost no one mentioned axing their W2s.
They did mention staff getting more done. A few caught the bug and are building tools of their own.
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Chad Carleton 🪄📦 retweeted
Switching 3PLs in October sounds like terrible timing.
We had a client make the move as Q4 orders and inbound inventory were rising, then added an FBM curveball during onboarding.
They called it one of the smoothest transitions they’d experienced. 😏
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Chad Carleton 🪄📦 retweeted
Here's the most interesting thing I learned from 1,000 owners in @ecomfuelco this month:
Small to medium-sized brands see big gains bringing ads in-house. If you're under $500K in annual ad spend you should, too.
One member noticed his agency's profit report left out one small cost: the agency. With fees added back in, Amazon (a third of his business) was barely profitable.
That's before the weekly Zooms, Slack pings, and meetings to prep for the meetings.
So he turned off the ads and let the agency go. Sales held, and a year later his Amazon sales are up about 40%.
He did the same with Google and now runs it himself with Claude in about an hour a week. Spend down 61%, sales up 57%.
Another member with a larger Amazon business took his account back and found 85% of his ad placements were breaking even or losing money.
Cutting them dropped spend by $100K a month while profit rose dramatically.
But it lines up with what paid traffic pro and friend @andrewjfaris has repeatedly told our members:
Under ~$500K a year in spend? Bring ads in-house.
With platform MCPs and sharp AI skills, doing it yourself is more feasible than ever.
As always, company names, specific details and playbooks stay inside eComFuel.
Own an eCom store and want to learn from 1,000 high-rev owners?
Apply to join us inside. (Link in bio.)
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