Community Engineers. We build structure and experiences that bridge audiences into advocates. Say hi to your GTC (Go-To-Community) partner. CEO: @thedanrodman
Lisbon, Portugal
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The Eigen Cloud ambassador program - we ran the pilot invitation only. Interviewed the people already contributing to the vision, started with 18 creators, and collected over 100 pieces of feedback in the first three months.
We didn’t design the program and then invite people. We listened first and built the culture, process, and value add around what they actually needed.
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Not everyone shows up for the same reason. Richard Bartle’s four types, reimagined as Achievers, Explorers, Competitors and Socializers, sit on a spectrum.
Some want to win, whether it’s Mario Kart or the football pitch. Others just want the chat, the daily GM, the “how’s it going?” They host, they connect, they keep the room warm.
A community that only feeds one of them gets thin. The interesting ones hold all four.
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The Co/Unity team is at @token2049 Singapore, 7–8 Oct.
Want to talk community retention? Come have a Singapore Sling with us. 🍹
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Co/Unity is at SBC Summit Lisbon, 29 Sept–1 Oct.
Want to talk about community retention and advocacy?
Find @buco2021 on the floor.
@sbcgamingnews
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Community isn’t just the people you sell to. It’s the cheapest way to test ideas.
Skip the abstract “market.” Go to the people who already engage with what you build. They give you the feedback without the cost.
@albertoonchain with his take on what a community should be.
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This is the support loop framework.
Community answers the questions, builds the knowledge base, and only escalates what actually needs an engineer - instead of tickets, rage posts, and a tagged company.
@thedanrodman on the Co/mmunity Frameworks episode. Link in comments.
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Strategy is prioritization. Where you spend time and resources and a closed loop to prove it.
Ship something small, measure it, then double down, tweak, or drop it.
That’s how you design a community experience that actually compounds.
@thedanrodman at @ctrlshift_xyz 🇮🇹
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Vanity metrics got favored for years. Discord size for a listing. Tweet engagement so anyone pays attention. They’re not correlated with community. Twenty to thirty organically obsessed people will do more for a project than a million airdrop farmers.
@_offmylawn
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Most Discords fail the first 10 seconds. You land and there are 40 channels. No path. No next step.
@thedanrodman on how onboarding isn’t more rooms. It’s one clear move that gets someone to value, no matter who they are.
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A “great announcement” isn’t great until the questions stop.
@thedanrodman tracked one keyword: 450 mentions in the two days before. 32 after. Same window. That’s how you measure whether you actually answered the community.
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Ambassador programs aren’t a UGC machine.
@justinhvogel on the reframe: find the right people, learn what they actually care about, then tap the motivation that’s already there. Buzz is the byproduct.
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AI is slopifying every corner of the internet. The real work is still coordinating people.
@_offmylawn on the question every crypto project keeps failing: how do you rally a room around the mission and keep them after the airdrop?
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When @thedanrodman asked @defidave how early stage startups actually start with lore building.
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Ask your community. The good people will step up.
Most don’t expect anything and they don’t realise how much support is already sitting there.
Send the message.
The ones who actually care will show up.
@2140samuel on how your network is your net worth.
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Community design is building a watering hole. People come for the water, they stay for the special sauce. Then they bring their friends.
@thedanrodman in Miami at the @StellarOrg / @myosin_xyz event - Marketers in the Arena.
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Community infra isn’t the canapés.
@priyaparker explains how everyday hosts obsess over the food, the flowers, the fish knives then leave the interaction to chance.
Facilitators strip all that away and design the human connection on purpose. That’s the difference between a room that looks good and a room that changes people.
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Retention isn’t a content problem. It’s a speed-to-belonging problem.
SaaS measures 'time to first value' (TTFV).
Communities should measure 'time to first belonging' (TTFB) - how fast someone feels “I’m in the right place.” Shrink that window. Stickiness follows.
@thedanrodman on The Flipped Story with David Gadarian.
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Audience is a one-way street.
Community is two-way.
@alenka_on_x and @thedanrodman draw the line most people miss: following content doesn’t make you part of anything.
Real community requires feedback, alignment, and people building together.
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Hype is created by campaigns, but momentum is built by systems. Stop obsessing over launches and airdrops that fade in a week and focus on what happens after the hype.
Treat community as the real growth engine. @justinhvogel
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This Wednesday at 17:00 UTC on Community with Co/Unity.
@thedanrodman sits down with @hmptyc. He's building the cultural layer for crypto where creators, not protocols, onboard the next wave, through OnchainCreators.
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3/3 - Last one from the great @ThisIsSethsBlog, TED 2009: “What it’s about instead is finding the true believers.”
Not a million impressions - a thousand people who care enough to carry the next thing you make.
“Find something worth changing and assemble tribes”
@ThisIsSethsBlog from ‘The tribes we lead’
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“Find something worth changing and assemble tribes”
@ThisIsSethsBlog from ‘The tribes we lead’
Seventeen years before anyone said “community-led,” @ThisIsSethsBlog said this on the TED stage: “it’s tribes, not money, not factories, that change the world”.
The internet didn’t flatten us. It sorted us into silos of interest - people on the fringes finding each other without permission.
Your community isn’t an audience. It’s a tribe that was already forming.
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Seventeen years before anyone said “community-led,” @ThisIsSethsBlog said this on the TED stage: “it’s tribes, not money, not factories, that change the world”.
The internet didn’t flatten us. It sorted us into silos of interest - people on the fringes finding each other without permission.
Your community isn’t an audience. It’s a tribe that was already forming.
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Product design and community design are the same problem wearing different clothes.
Retention in the product = revenue. Retention in the community = revenue.
@thedanrodman
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TODAY at 16:00 UTC - Co/mmunity Frameworks
Join @thedanrodman and @TommyM_PT for a LIVE session as we rank 7 community frameworks and discuss the pros and cons of each.
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TODAY at 16:00 UTC - Co/mmunity Frameworks
Join @thedanrodman and @TommyM_PT for a LIVE session as we rank 7 community frameworks and discuss the pros and cons of each.
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How does @tolibear_ define the word community?
Value exchange is very important.
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Honest question for anyone running a community: when's the last time you started a conversation in your own Discord? Not announced something. Started a conversation.
@coopernicus01 on community with Co/Unity.
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When everything's polluted with AI slop, the moat isn't the product. It's how you make people feel. Community and loyalty are the layers nobody can copy overnight.
@AlbertoOnChain with @thedanrodman.
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