We've been quietly working on something exciting, and today we get to share it: We're unveiling a new look for Counsel! 🎨

One year after launching our consumer product, Counsel has evolved into an AI-native primary care platform treading a broad spectrum of conditions end to end, with more than 8 million people having access. Our new identity reflects that evolution. Inspired by textiles, it represents how we connect health data to deliver continuous, personalized care. An expanded color palette reflects our belief that healthcare can feel uplifting, modern, and wellness-oriented, while more expressive visual elements capture the ambition of what we’re building.

The future of medicine is heading toward autonomous care delivery. But there are critical steps we need to take to get there responsibly.

In a recent episode of @OffCallDotCom's How I Doctor, Dr. @khakrish, Chief Medical Officer, joined Dr. @grahamwalker to discuss why the path toward autonomous care should first move through a semi-autonomous era, where medical AI and physicians work together to expand what each can accomplish. The conversation explores why autonomy will likely progress use case by use case, not all at once.

We’re proud to share that Counsel has been named a Quarterfinalist in the 2026 Digital Health & AI Awards by the @DigiHlthHubFdn 🎉 How people access healthcare is fundamentally changing. With medical AI continuing to grow as a site of care, AI-native models have the potential to expand clinical capacity while creating a more continuous, personalized, and accessible experience.

We're incredibly excited to welcome Dr. @AaronNeinstein as Counsel's new Chief Growth Officer. 🚀 Aaron brings a unique perspective, combining more than 15 years as a practicing endocrinologist with deep experience building and scaling healthcare technology.

Throughout his career, Aaron has focused on reducing friction in care access, giving patients a more complete view of their health, and strengthening the partnership between patients and physicians. That perspective will be instrumental as we continue building the future of AI-native primary care.

We're incredibly excited to announce that Counsel is joining the CMS Innovation Center's ACCESS Model, bringing AI-native chronic care to Medicare beneficiaries at no out-of-pocket cost. 🩺 Starting in early 2027, eligible Medicare beneficiaries with hypertension, obesity, hyperlipidemia, or prediabetes will have access to Counsel's modern, connected care experience.

Patients will receive personalized guidance from Counsel’s medical AI alongside on-demand access to our board-certified physicians. We’re also expanding our partnership with @ouraring. For eligible Oura Members ages 65+, Counsel will incorporate continuous biometric data into how care is delivered, helping members move seamlessly from health insights to clinical action within the Oura App.

Medical AI shouldn't tell patients what they want to hear. It should tell them what they need to hear. As more people turn to AI for medical guidance, patient safety depends on getting that distinction right.

In a recent @Healthgrades article, Dr. @HashemZikry, Medical Director of Research & Policy, explores the risk of "patient appeasement" and why responsible medical AI must know when to: • Escalate care • Gather more information • Involve a physician Those decisions are fundamental to patient safety.

We're proud to share that Counsel was recently named to @BeckersHR's 2026 Telehealth Companies to Know 🎉 The way people access healthcare is changing. Persistent access barriers, fragmented systems, and physician shortages are reshaping expectations for how care should be delivered, creating the need for modern front doors.

Our inclusion on this list reflects the impact of our AI-native primary care platform. By combining responsible medical AI with in-house physicians, we're helping build a model that's continuous, personalized, and always available.