💻Head of AI Search & SEO Comms @Wix | 📝@moz @sengineland | 📺@googlesearchc | 🗣️@techseowomen @SMX @brightonseo | 📚 @LibrariesUnLtd Board | 👌Opinions mine

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Thank y'all for the amazing feedback ☺️ I was so pleased to be a part of this @googlesearchc series with @g33konaut.
In this episode of SEO Fairytales, @g33konaut and @CrystalontheWeb, Head of SEO Communications at Wix, chat about an indexing challenge where crawling tools were unable to crawl a site. Find out how Crystal solved this issue, the tools used, and more. 👉 goo.gle/3UeW7Xe
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This is what @wix means when we say "Enterprise Grade Security" 🙌
Security is part of the platform, not a task on your list.
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Security is part of the platform, not a task on your list.
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Want to get started with AI agents 🤖 Try Symphony by Wix FREE for 48 hours 😮 and put a whole squad to work! Black Friday can get really busy for small business owners. Getting an AI team in place early could let you hit the ground running! ✨Symphony by @Wix✨ is an AI agent platform built for exactly this situation, the new way for independent business owners and small businesses to build, manage, and scale without adding to their plate. Every owner gets a team of AI agents tailored to their business, powered by 20 years of Wix knowledge across more than 300 million businesses. Now you can try it with zero pressure, and it's on us. You don't need a credit card, and the unlimited agents, actions and messages are all yours to use. Sign up and claim your 48 free hours in Symphony. Try it here: wix.com/symphony?utm_source=…
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SMX Advanced is heading to San Diego! ☀️ Join us March 17–19, 2027 for three days of advanced SEO & PPC strategies, expert insights and connections. Save with Super Early Bird pricing: searchengineland.com/smx/adv…
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Interesting to see @gitlab investing in an internal security framework for AI agents. about.gitlab.com/gitlab-secu…
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Every time I see this, and it's at least 3 times a day... I hear the DJ Khaled voice say "and another one" Dear @googlechrome me and my hoard of tabs are exhausted 😅
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The team behind @WixEng never cease to amaze me. Always be testing 🙌
AI agents supposedly need "skills" to perform well. So we ran 250 evals to test it. 👉 The result: Optimized docs often beat skills. 👉 Why: Skills age fast. Small gaps between skills and real APIs created loops, bad implementations, and complexity. Sometimes skills even hurt performance by limiting exploration. 👉 The takeaway: Docs are the foundation. Skills are just an acceleration layer. Read here: wix.engineering/post/we-ran-…
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Canada needs a world class marketing event. One that will help marketers & teams be set up to win in an era where AI is shaping how we work & people buy. So. We're launching Citation Conference: CitationConf.com [🇨🇦] I'm hoping to see some of you there.
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A business owner had over $45k in receivables sitting 91 days overdue across two clients. Nobody noticed. Until @Symphony_co_ by @Wix flagged them. The owner's reply: "outstanding… please reconcile those." That's what a team of AI agents connected to your business actually does.
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Did you miss this super popular Whiteboard Friday with @CrystalontheWeb? The good news is that all those diligent SEOs out there working on their structured data are now well positioned to take advantage of NL web, find out more on the Moz Blog mz.cm/3VODlMy
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Check out this review of my book from @richsangerSEO !
NEW: @CrystalontheWeb’s The New Rules of AI Search. AI search has new rules. But how much has SEO really changed? My latest article is about the ideas the book raised for me, what feels genuinely new, & what still comes back to the same SEO fundamentals. Link below.
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I'm speaking at 2026 Semrush Spotlight Conference in LONDON 🎩 on Tuesday 13 October and I can't wait! bit.ly/4rFx7uj There's so much happening! Join my Spotlight session "From AI Visibility to Business Action: How Enterprise Brands Measure, Diagnose and Win" with me 💅, Leigh McKenzie, and Eli Goodman on the Signals stage! 😁 👀 Check out amazing speakers like @siliconvallaeys , @Kevin_Indig, @marcustober, @lilyraynyc, @ritacidre, @TheMarketingAnu,@JudithLewis, @Wix's own Paula Ximena Mejia and many more! 🤓 Join masterminds with some of the cleverest folks in the biz!! Like @RejiYates, @dawnieando, Naomi Francis-Parker, @HollerVeronika, @BethanVincent, @CarrieRosePR, and @5le - just to name a few! AND!!!! I will be signing books and on the day so if you haven't got your copy of 📚 The New Rules of AI Search 📚 you can get one then! See y'all soon?
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Big day for @base44 that just launched Base Code. Connect a GitHub repo and it sets up a full cloud environment for you - no install, nothing to configure. Then anyone on the team can make changes in chat, see them live, and ship a PR. Devs still review everything. AI coding tools were built for developers. This one's for the whole team, on real production code. I once saw a two-check checkbox take a month because it needed a dev. Now the PM does it in five minutes. That's the whole point. wix.com/press-room/home/post…
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What is NLWeb, and why should search marketers pay attention to it? 💻 Crystal Carter from @Wix explains... mz.cm/4xcFf7U
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[new @arxiv paper] There’s a huge gap between playing with AI skills in a demo and ⚙️ engineering them for production. In a simple setup, semantic routing feels like enough: the user asks something, the LLM matches the text to a skill description, and executes it. But in real-world production at scale (like @Wix Customer Care), semantic matching alone isn't enough. 🚩 Why? Because semantic matching only looks at what the user says, completely ignoring what the user is actually allowed or able to do. A user asking to "connect a domain" is a 100% semantic match for the Domain Skill. But if they don't have an active premium plan, executing that skill is a dead end. In a new arXiv paper by @AshkenaziOrtal, Vitalii Kloz, and Mykhailo Ulianchenko, we present Helpmate’s (Wix’s Customer Care AI agent) architecture: introducing a deterministic executability gate that evaluates account state before candidate skills reach the LLM. Tested across 756K+ user messages in production: 🎯 59.4% of semantically matched candidates were filtered out because the account state made them non-executable 📉 90.5% reduction in skill context size 228.8M tokens saved 🛡️ In a targeted replay of 1,000 risky conversations, removing the gate caused the model to select a non-executable skill in 7.8% of cases. Read the full paper: arxiv.org/html/2608.01050v1
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Your path to agent readiness for the agentic web, on the Moz Blog, by @CrystalontheWeb
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🔥 The Latest Search News of the Week You Can't Miss [From #SEOFOMO - Sep 20, 2026] 👇 * ​Google ‘AI contribution pilot’ tests paying websites when they’re used in AI results * ​Google Search Profiles Now Available At 10,000 Followers * ​Google Business Profiles rolls out Collected Info * ​Google UCP Update Lets Merchants Enable Cart Transfer To Site * ​Google Search Drops Free Product Listings From European Economic Area * ​The Tactical Guide to Optimizing for Google Discover [Presentation] * ​The follow-up query: Rethinking SEO for conversational search * ​​Google AI Ranking Factors * Agentic Search Readiness: What Businesses Need to Build Now * ​Brand Protection In AI Search: How To Audit And Defend Your Brand’s Identity * Much more! Including SEO and AI Search jobs, events, tools... From specialists like Barry Adams, @lazarinastoy , @LouisaFrahm, @GiordMarco96, @davidcarrascop, @CyrusShepard, @gfiorelli1, @Giridja, @CrystalontheWeb and more. Check it out: seofomo.co/posts/the-latest-… Subscribe in seofomo(.)co and join 46.3K specialists 🙌 PS: Thanks to @semrush for today's edition sponsorship!
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Agents are already browsing your website, filling out your forms, and reading your documentation. But ask most teams what "agent ready" means, and you'll get a shrug 🤷 . It's not one technical fix. It's five practices, split across two categories, and @CrystalontheWeb walks you through exactly what these are, on the Moz Blog mz.cm/4gUF23k
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Now on stage, @CrystalontheWeb (of @Wix studio) is talking about Agent Ready Websites and the future of AI search. Packed room, packed insights. #BrightonSEO
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Tuvit Rubin Kaplan, Head of Developer Platform @Wix: Small businesses need AI that turns intent into action. We're bringing Wix's website builder and business platform into @claudeai for SMBs, so users can build their website and manage their business, all directly where they're already working. claude.com/blog/claude-for-s…
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