As search behavior changes, brands are having to communicate more clearly, credibly and consistently across a wider range of channels and sources. Partner insights from DMEXCO. buff.ly/BttKkNM

This fall, there’s been a steady drumbeat of new brands launching in the big-box retailer’s home category. buff.ly/GrnLZtb

TNF’s the jewel in Amazon’s Prime Video sports portfolio, and a lever for endemic and non-endemic media budgets. buff.ly/Kbq73je

Just under Publics, Omnicom and WPP, the scrum among a handful of holdcos and indies to stand out yields some interesting moves. buff.ly/rCKIvcK

The Verge has restructured its audience development team to prioritize loyal readers over traffic and page views. buff.ly/0jKm41E

The objective isn’t to use AI for its own sake; it's to use AI to produce measurable business results. Partner insights from DXC Technology. buff.ly/X3KOG3d

What holdcos risk when they go over the CMO’s head. buff.ly/ZGKW8nh

Creator-led microseries are hot, and brands want in, but everyone's still figuring out the structure of the deals and the content itself buff.ly/bBWgSm1

Digiday spoke with Reach CEO Piers North about his plans to make its Google AI content deal a blueprint framework for other LLM deals, and its recent cease-and-desist letter to OpenAI. buff.ly/jQxqPrm

The Independent’s social-commerce revenue edged past its SEO-based commerce revenue for the first time in September, CEO Christian Broughton said at Digiday’s Media Strategies event in London this week. buff.ly/1B3ODDK

Ruggable is shaking up its marketing stack, pulling dollars our of Meta and into ShopMy creators ahead of a potential IPO. buff.ly/cs85KjW

Ninety-six percent of publishers expect AI to create new revenue streams, although the value of AI licensing remains uncertain. Partner insights from Braze. buff.ly/RGpc9K1

At Digiday’s Media Strategies London event on Tuesday, executives weighed new ways to measure audience value, the risks of blocking AI crawlers, the uncertain economics of licensing content to LLMs, and whether agentic media trading is ready for the real world. buff.ly/jIqWfQ5

Wirecutter is expanding beyond affiliate commerce with new categories, franchises and advertising opportunities as AI reshapes search. buff.ly/BrusbxK

Speakers decry 'UMPs' as the new ad networks, with talk far outweighing understanding. buff.ly/YCC7l5C

Why Dentsu thinks entertainment is the next agency account up for grabs. buff.ly/JeaEuKO

Kristi Argilyan, evp and Chief Commercial Officer, The Trade Desk Every CMO is dealing with the same squeeze. Finance is going through budgets line by line and wants proof. Meanwhile, the data that’s supposed to back up that spend is more fragmented than it’s ever been. Programmatic has more data than ever, and marketers still […] buff.ly/6KiQcKU

The digital advertising ecosystem is being transformed as AI unlocks speed, intelligence and new avenues for growth. But both publishers and marketers are realizing that simply having more monetization capabilities and buying options doesn’t necessarily lead to stronger business outcomes. Partner insights from Google Publisher Connections. buff.ly/NH2fHYN

The future of verification is intelligence that improves the decision before money is spent, not a receipt for what happened afterward. Partner insights from Peer39. buff.ly/BEQ48wx

Guitar brand Fender and amp-maker Marshall both recently launched content series aimed, in part, at improving their visibility in AI search answers. It’s part of a greater pattern. buff.ly/ezY7c5Q