I’m not suggesting or recommending that anyone build on a .SI at this point.
I’m watching for the anchor tenants. The companies that move in, invest, build, and give people a reason to show up.
Until that happens, you have to understand that building there could be a long slog. Maybe adoption comes quickly. Maybe it takes years. Maybe it never develops the way you expect.
A major company moving in could change the picture dramatically. But you can’t build your entire plan around assuming it’s about to happen.
Don’t move prematurely. Don’t exhaust your money, energy, and patience before the market even gets started.
That’s why I keep saying:
TIMING IS EVERYTHING.
Think about how much of life depends on it.
In the stock market, two people can buy the same stock and have completely different results because of when they buy and when they sell.
In real estate, you can recognize where a city will grow and still arrive decades before the roads, customers, and commerce.
In technology, a product can be brilliant and still struggle because the infrastructure, habits, or demand haven’t caught up.
In business, you can hire too soon, expand too fast, launch too early, or wait until the opportunity has passed.
A farmer understands planting season. A retailer understands the holiday season. A restaurant owner understands the difference between opening before the neighborhood arrives and opening when the neighborhood is hungry.
Trains. Planes. Appointments.
A head-on collision. A near miss.
Sometimes a few seconds change a life.
Baseball, basketball, and football make timing easy to see. But it matters just as much when you’re buying an asset, launching a company, or deciding when to commit time & money.
You can have the right idea, the right name, and the right ambition, yet still have the wrong timing.
Buying a domain and building a business on it are two different decisions. They don’t have to happen on the same day, in the same month, or even in the same year.
For me, it was 30 years before the moment became right.
I can acquire a name because I see a possibility. That doesn’t mean I believe the market is ready for a business on it today.
The acquisition clock and the development clock can run on different schedules.
Know which clock you’re watching.
Give yourself enough runway to wait, enough discipline to watch, and enough energy to move when the evidence supports it.
Don’t burn yourself out waiting for the starting gun.
TIMING IS EVERYTHING!!