Mohamad ElAnsari has a simple measure of success for
@Trendyol in the Gulf: how often customers open the app. In less than three years, the platform has onboarded 15,500 regional sellers, from large retail groups to smaller SMEs, and built a customer base of over 4 million across the region. The next step, says the CEO of
#Trendyol Gulf, is making it as much a part of the daily routine as a trip to the local mall.
Founded in
#Istanbul in 2010, Trendyol is one of the world’s leading
#ecommerce platforms with a multicategory offering that includes its own private label brand, Trendyol Collection. It connects more than 250,000 Turkish sellers and global brands with over 40 million customers.
Yet, as ambitious as that may sound, ElAnsari is aiming higher still: to help turn local brands into
#global ones. At the heart of that ambition is what he describes as “two-way commerce”, aiming not only to bring international products into
#Gulf markets, but also to give local merchants a platform through which they can reach customers around the world.
“Just as we import, we have to have the ability to also export,” ElAnsari explains. “Eventually, our marketplace should be the right vehicle or channel for local sellers to be able to not only sell to other cities or other countries in the Gulf, but eventually be able to sell to Romania or to Istanbul, or to whatever city they need.”
[✍:
@tashapupic]
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