Co-Founder of a multi 7-figure retention agency | Building the ultimate Sendero Squad | Attitude & Gratitude
Denver, CO
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People out here pontificating and waxing poetic about the beauty of email marketing and nurturing relationships and masterfully written copy and subject lines that touch the soul of customers…
Yawn.
Blow the doors off of your revenue goals and keep it moving.
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Looking for an agency DTC copywriter.
Send me some work samples and your rate to be considered.
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How absolutely exciting must it be to work for a boss who’s actively posting about how absolutely excited they are to replace you with AI.
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Few things bring me greater joy than completely ignoring the people commenting on my posts who are foaming at the mouth to prove they are smarter than I am.
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Once you’re an adult…
Is it more the responsibility of your parents to keep in touch with you?
Is it more your responsibility to keep in touch with them?
Or is it an equal responsibility of both parties?
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If a guy like Ethan Klein can have two different women attracted to him at the same time you can do that thing you’re terrified of doing.
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Alternative option:
Keep a list of every deal you lost.
Toast to their eventual demise.
Underrated sales advice: keep a list of every deal you lost
- prospect who went dark after a great demo
- CFO who said "not this year"
- yada yada you catch my drift
Every 90 days, email them one line about what you shipped since.
Template:
"Hey [name], you passed in [month] because of [reason]. We fixed it. Worth a fresh look?"
Lost deals already know your product, your price and your team. That's the warmest pipeline you have.
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An 8-figure wellness brand came to us last year with almost no automations built out, driving only 20.2% of their email & sms revenue.
Campaigns were carrying the whole channel.
Since then, we've revamped and launched 10+ flows.
Welcome
Abandons
Winback
Onboarding
Cross-sell / Upsell
and more...
Since we've started:
Flow Revenue: +451.6% YoY.
Campaign Revenue: +93.2% YoY.
Total Revenue: +77.6% YoY.
Never Forget The Foundational Fundamentals of Flows.
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It’s finally fun being a Bears fan.
Roughly 6 seasons of the past 30 years has this been the case.
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Last year, we started working with a massive 9-figure apparel brand.
Since then we've run 202 A/B tests.
158 on campaigns.
44 on flows.
The brand's median time to second purchase fell 31.8%.
Retention is a testing discipline, not a set of templates.
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These are can't miss events.
We're coming to a city near you!
After great success of last year's Retention Roadshow, @iamshackelford and I realized the demand for highly focused educational events.
Not for Founders only, but for the Individual Contributors that seek education beyond a post on social media or a community.
That's why we're hitting 3 cities for 1 week each in Q1 to help kick off 2027!
We'll kick it off with Los Angeles in Jan, doing an entire week dedicated to 3 separate topics over 3 days: Acquisition, Retention and AI & Ops
Then Austin in Feb
And NYC in March
These will be expert led with plenty of roundtable and networking to help brand and agency founders, operators and marketers.
Each day will be roughly 6.5 hours long and we'll fuel them with plenty of drinks and snacks along with breakfast and lunch!
The @CommerceRound Roadshow series is set and dates and details are found here: commerceroundtable.com/roads…
Hope to see you at one or more!
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A supplement company had 3 main products.
Coffee, matcha, and cacao.
These customers consume differently, reorder differently, and churn for different reasons.
So we gave each one its own onboarding.
The supplement company's cancellation rate dropped 62%.
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My second hottest take on the Sopranos is that Tony Soprano is an overrated on camera eater.
He does the same thing everybody else does where he just paws at pasta in a stall tactic manner.
He just breathes heavily which is why people say it’s GOATed.
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