Sorry, brain dump.
You familiar with the concept of Beginner's Mind?
The idea is always having the mindset of a beginner: approaching everything with openness, without expectations.
It's crazy how helpful Beginner's Mind can be to creating tools and processes. Not knowing how other experts do creator campaigns, for example, has been really helpful in letting us design our own way of doing it--a way that makes _sense_ because it works, not because we were told "that's how it's done."
I was introduced to it through Shunryu Suzuki's book of the same name. It's rad, one of my favourites.
Of course in this case I actually AM a beginner, so finding Beginner's Mind is pretty easy. Not so easy when you're supposed to be an expert, but no less valuable!
Thus ends this overly long tweet.