What do 17 years of enterprise marketing teach you about brand, AI and trust?
That marketing is really about people.
In CMO Chronicles — Edition #2, Shipra Trivedi, Sr GM – Strategic Marketing, Data Centre & Secure Power at
@SchneiderIndia, shares the lessons that shaped her career—from a campaign that looked right on paper but failed to connect, to the one customers still repeat back to her.
She talks about:
• Listening before speaking
• Building a martech stack around business goals, not tools
• How generative AI went from curiosity to something her team depends on
• First-party data and trust in a post-cookie world
• Why brand and performance support each other
• Proving the value that doesn't show up in this quarter's numbers
Read the full story →
t.ly/ED2cmo
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@SchneiderElec @srikrp @NivedanPrakash @H_Y_DESAI @Prabhasjha3110 @AparnaTawade