We are the Real #ThoughtLeadership specialists, for marketers and brands with big ideas.
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€10.5 trillion. That is the amount owed to European businesses by customers and debtors, as revealed by Intrum and FT Longitude in the latest #EuropeanPaymentReport: intrum.com/epr2024/
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It’s easy to get carried away in the hype around #AI’s potential. But should #B2B businesses be calibrating carefully, or moving fast and breaking things?
Read from @FTLongitude's Chanice Henry here: ftlongitude-insight.foleon.c…
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Learn how Fujitsu balanced a range of objectives to help launch a fresh new Fujitsu Uvance brand to lead their sustainable transformation efforts, with #ThoughtLeadership at its centre: longitude.ft.com/our-work/fu…
#B2Bcontent #B2Bmarketing #Marketing #SustainableTransformation
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According to our recent research, nearly three-quarters of the #OffshoreWind industry worry about whether their ongoing projects can continue to be financially competitive.
How do marketers tackle this? Our editors are here to help: ftlongitude-insight.foleon.c…
#ThoughtLeadership
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The #EnergyTransition continuum. Where do you stand? The new report from @AECOM reveals how to close the gap between aspiration and implementation infrastructure.aecom.com
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Our expert editors team have teamed up to shed light on some of the trending topics that will dominate the #ThoughtLeadership agenda this year.
Read more about the battle for the soul of the #EnergyTransition here: ftlongitude-insight.foleon.c…
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What’s the best way to track the return on investment from #ThoughtLeadership? longitude.ft.com/how-to-pick…
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Stuck in the assumption that #ThoughtLeadership is just a brand exercise?
Register for tomorrow's session to discover how to use your #B2Bcontent to sell! app.livestorm.co/longitude/m…
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From a culture that supports innovation and change, to customer-centric mindset and robust data practices, a new report from Monstarlab and FT Longitude analyses the key traits that help #DigitalTransformation pioneers stay ahead: monstar-lab.com/global/digit…
#Technology #Marketing
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Every man and his dog has a view on #Storytelling in #B2Bmarketing. We've written several articles ourselves. But here we've decided to let the real experts have a say: longitude.ft.com/what-great-…
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#AI is transforming and challenging the way we engage, communicate, and market our brands as it continues to send ripples across the business landscape.
We tagged along to Novembers FT #MediaMatters event to find out more. Watch the on-demand event now: app.livestorm.co/longitude/m…
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Working with @Investec, FT Longitude surveyed 500 leaders to find out how mid-market companies in the UK can turn their #Sustainability ambitions into action.
Register here to unpack the findings in an exclusive webinar: lnkd.in/etV674h7
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This year we've helped many clients achieve outstanding #PR and #Media objectives. Our #ThoughtLeadership partnership with Kelly was one of the most impressive, with over 2300 broadcasts. Read more here: longitude.ft.com/our-work/ke…
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Join Centrica Business Solutions' upcoming webinar, featuring our very own Sonja Caymaz, to learn how your organisation can overcome cost, compliance and #Technology challenges in pursuit of #NetZero: go.centricabusinesssolutions… #ThoughtLeadership
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Although #Quant metrics can help us measure #ThoughtLeadership results, they only tell half the story. To bring the data to life and gain deeper insights, we need human stories too: longitude.ft.com/how-qualita…
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What do #BoardDiversity, #EnergyStorage and #GlobalWellbeing have in common? They all feature in our latest #ThoughtLeadership campaign roundup: longitude.ft.com/latest-camp…
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This month, @bancosantander and FT Longitude launched the #GlobalWellbeing Index, analyzing perception of prosperity in different countries.
Read, listen and watch all the insights from our expert editors here: santander.com/en/press-room/…
#ThoughtLeadership
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What’s the best way to track the #ROI from #ThoughtLeadership? Get a group of marketers together, and you will soon find out that this is something they struggle with.
So, how do you do it?
longitude.ft.com/how-to-pick…
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Cats in party hats, machine-taught taxi drivers, language apps.
In the latest #WorkdayPodcast, FT Longitude's Megan Wright covers them all, and is joined by Dr. Rumman Chowdhury, Ajay Agrawal and Chandler Morse. Listen now: blog.workday.com/en-us/2023/…
#ThoughtLeadership
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This is your last chance to register for FT Longitude's next #ThoughtLeadership masterclass, in just 2 hours time!
Register here: app.livestorm.co/longitude/m…
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