I suspect that, when the final decision was made, more Brazilians preferred Lula—who, for all his faults, still represents the old Brazil (coastal, Catholic, Portuguese, SoDem)—over another Bolsonaro, who embodies the newer Americanization trend in Latin America, complete with its neo-Pentecostal craziness.
In a sense, Lula stands for traditional Brazilian culture and mores, whereas Bolso reeks of foreign influence and distinctly un-Brazilian ideas.
🇧🇷 Datafolha: Lula da Silva wins re-election as Brazil's president.