real wins: decoded -
@lovecorn_snacks 🌽
🏁 the challenge
love corn wanted to grow its shopper base, increase customer loyalty, and extend customer lifetime value, but needed a way to both educate consumers and capture valuable crm data to fuel future engagement.
💡 the solution
partnering with flowcode, love corn turned its packaging into a direct-to-consumer loyalty program with a "snap, scan, win" experience, placing flowcodes across packaging, mailers, and events to guide consumers into giveaways and its crm.
📈 the results
📲 43,000 total scans nationwide
✉️ 62% crm conversion rate through packaging
🌱 27,000 new customers captured for future re-engagement
loyalty doesn't start at checkout anymore. with flowcode, it starts the moment a bag is opened.
🔓 we've decoded the highlights. read the full customer story at the link in our bio.