Genius Sports front and center at
@advertisingweek New York ๐ฝ
Buying sports media based on the โstandard sports fanโ only tells you so much.
Fandom is a real relationship, not just a marketing opportunity. For brands, understanding whatโs driving that relationship means moving beyond simply buying โsports fansโ and toward showing up in the moments and parts of the culture that actually matter to them.
Our SVP of Marketing, Gina Waldhorn explored this from two angles. With iSpotโs Stuart Schwartzapfel and Rocketโs Doug Buser, she discussed how the emotion of live sports can translate into real-world behavior.
Then, with Tarte Cosmeticsโ Donna Kirkland, Comcastโs Julie Scelzo and Vevoโs Melissa Sofo, Gina joined The Female Quotient to talk about how brands can become part of sports culture in a way that feels authentic to fans.
The better we understand fans, the smarter we can be about where, when and how brands show up. ๐ฃ๏ธ