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For years, adtech has obsessed over targeting: who to reach, when to reach them, and how efficiently we can do it. And it worked. Metrics looked great on paper. But in that chase for precision, we forgot the person on the other side of the screen. Somehow “ads are annoying” became a universal truth we all just accepted. Advertisers know it. Consumers know it. And we’ve treated irritation like the cost of doing business. But why? People don’t hate advertising, they hate interruption. When ads are contextual and additive — think in-scene moments, subtle placement, creative that fits — they’re not just tolerated, they’re chosen. Just look at the Super Bowl. We built smarter targeting. Now it’s time to build smarter experiences. More in the blog: rembrand.com/post/we-optimiz…

Old Ad Model Interrupts- New Ad Model Integrates Learn more at: rembrand.com/post/we-optimiz…

We talk a lot about targeting, personalization, optimization, but somewhere along the way, we forgot the biggest shift in advertising happened when people got control of the remote. Linear TV guaranteed attention because viewers had no choice. Streaming changed everything. Now people decide when, where, and what they watch, and they expect ads to fit into their experience, not interrupt it. 99% of U.S. households pay for at least one streaming service. Viewers aren’t captive anymore. They’re choosing the content, and whether they engage with ads at all. That means the formats have to evolve. Native, contextual formats like product placement, virtual signage, pause ads, squeeze backs, and in-scene media work because they belong. They feel integrated, not intrusive. The future isn’t about forcing attention, it’s about earning it. Read more here: rembrand.com/post/consumer-a…

The ad model is broken. Let’s fix it. Read more here: rembrand.com/post/consumer-a…

We'll be at @MediaPost's Retail Summit next week to talk all things #videoadvertising. If you’ll be there, keep an eye out for Maria & Karol Ottley, who will be taking the stage for a deeper dive into the future of video ad experiences on 11/18. We can’t wait to see you there! 👋

Viewers see half as many ads today as they did a decade ago — and they like it that way. But fewer ads doesn’t mean less opportunity. It means a higher bar for creativity, context, and integration. Check out this blog post to understand the ad tolerance landscape — and what it means for brands and publishers: rembrand.com/post/evolved-vi…

Quality creative doesn’t happen by chance — it’s the result of clear standards, consistent oversight, and aligned partnerships. To maintain excellence as AI becomes more integrated into creative processes, brands should: - Define what “quality” means within their organization — from tone and messaging to visual integrity. - Establish guardrails to ensure every asset meets those standards before going live. - Measure creative performance regularly, linking quality to outcomes like attention, engagement, and brand lift. - Work with partners who value craftsmanship as much as efficiency. AI can enhance creativity, but it can’t replace judgment. Maintaining a quality-first mindset ensures technology serves strategy — not the other way around. Read more at: rembrand.com/post/qualitymor…

As generative AI makes content production faster and cheaper, creative quality has become the new differentiator. The volume of creative in the market is exploding — but that doesn’t mean audiences are more engaged. In fact, flooding the ecosystem with low-effort content can erode trust and reduce overall advertising effectiveness. When everyone has access to the same tools, what separates brands is not how much they create, but how thoughtfully they do it. Quality creative remains the foundation of brand equity, attention, and long-term impact. Quality isn’t a constraint — it’s your competitive advantage. Read more at: rembrand.com/post/qualitymor…

Congratulations to Karen Magnani, Head of Content & Business Development, and Maria Teresa Hernandez, Head of Strategic Partnerships & Inclusive Growth, on being named to the 2024 Cynopsis “Top Women in Media” list! We’re grateful to Cynopsis for recognizing the talent, innovation, and impact of our leaders—and can’t wait to celebrate with the other honorees this October!

Excited to see Rembrand featured among the fastest-growing AI startups powered by Google Cloud! Our in-video product placement platform is leveraging Google’s infrastructure to let brands connect with audiences without disrupting content. Read more about how Google’s AI-stack is driving startup innovation. cloud.google.com/blog/topics…

Congratulations to Karen Magnani, Head of Content & Business Development, and Maria Teresa Hernandez, Head of Strategic Partnerships & Inclusive Growth, on being named to the 2024 Cynopsis “Top Women in Media” list! We’re grateful to Cynopsis for recognizing the talent, innovation, and impact of our leaders—and can’t wait to celebrate with the other honorees this October!

Congratulations to Maria Teresa Hernandez, Head of Strategic Partnerships & Inclusive Growth, on being named to the 2024 Cynopsis “Top Women in Media” list! We’re grateful to Cynopsis for recognizing the talent, innovation, and impact of our leaders—and can’t wait to celebrate with the other honorees this October!

Congratulations to Karen Magnani, Head of Content & Business Development on being named to the 2024 Cynopsis “Top Women in Media” list! We’re grateful to Cynopsis for recognizing the talent, innovation, and impact of our leaders—and can’t wait to celebrate with the other honorees this October!

Ads don’t have to interrupt. They can blend seamlessly into the content you already love. Watch this @NewRockstars video, powered by Rembrand: piped.video/watch?v=dlIkCrwy…

What if your ads were unskippable? With Virtual Product Ads, we turn existing content into high-performing, in-scene advertising that audiences actually watch.

Viewers are skipping ads—and who can blame them? Instead of forcing interruptions, product placement offers a smarter approach. It weaves brands naturally into the content people are already choosing to watch—whether that’s a show, movie, YouTube video, or influencer post. When it’s done right, it doesn’t just get seen. It gets remembered. More on why this shift matters: rembrand.com/post/why-consum…

Brands are facing a real challenge: how do you drive engagement and improve brand perception without interrupting the viewer experience? A study conducted with Kantar found that Rembrand’s in-scene product placement does exactly that. By embedding brands directly into the content audiences are already watching, we’re able to increase engagement and positively impact how viewers perceive the brand—without disrupting the moment. Full breakdown here: rembrand.com/post/rembrand-k…

The response has been pretty overwhelming since we launched with @TheTradeDesk! Lots of great brands are launching soon - you should try it out too! Advertisers can now access tools like Rembrand, Spaceback, and Bunny Studio directly in The Trade Desk to create and launch ads in one place. That means faster workflows, more personalized campaigns, and less time jumping between platforms. For us, the most exciting part is what this means for virtual product placement. With Rembrand integrated, brands can seamlessly place their products into video content and activate those ads across streaming, social, and CTV — all without leaving The Trade Desk. It’s another sign that the future of advertising is dynamic, personalized, and powered by AI. Read More at thetradedesk.com/resources/c… @TheTradeDesk

60% of online users actively ignore ads. 41% say they won’t return to a site that bombards them with disruptive advertising. The message is clear: traditional ads aren’t working the way they used to. The ad landscape is shifting fast. Consumers have more control than ever—they can block, skip, or scroll past anything that doesn’t feel relevant or respectful of their time. That leaves brands struggling to get noticed, let alone remembered. So what’s the smarter path forward? Product placement offers a way to show up inside the content people already choose to watch—seamlessly and natively—without interrupting the experience. More on why this matters: rembrand.com/post/why-consum…