Your website is still where most questions show up. Nights, weekends, and the tab they opened instead of emailing you.
If the only option is “contact us” and a form, a lot of those people just leave.
A simple widget that answers FAQs, takes a request, or qualifies a lead covers a surprising amount of that traffic. When it can't, it should open a live conversation, not a ticket that sits until Monday.
That's table stakes for how companies talk to customers now. The rest of the product stack can wait.
If your site still goes quiet after 6pm, that's the gap.