.@Kiehls knows what happens when you use Google Wallet to encourage in-store and online purchases through personalized offers and timely push notifications.
💰 Sales achieved 115% CRM channel target
📈 15% click-through-rate on email and 65% redemption
Find out why the global beauty leader called the experience seamless and scalable "with no added tech effort" ➡️ goo.gle/3VZY546
ALT A phone screen shows a Kiehl's voucher for a free gift and 30% off, with a barcode and banner at the bottom of the screen.
"What is the status of my Google Pay integrations?"
"How can I integrate Google Pay with React?"
"Show me Google Pay error metrics for my integration over the last 30 days."
💬 These are just some of the prompts you can use with your AI assistant once you integrate Google Pay ➡️
goo.gle/4hxCcS6
ALT Large text reads "A tool to enable AI-driven integration journeys" next to a laptop displaying a code editor and an AI chat assistant proposing code changes for Google Pay. Feature bubbles on the left, connected by dotted lines to the laptop, highlight capabilities like IDE compatibility, grounding with Pay and Wallet sources, and API tools to extend agent reach.
👁️💸✋ What could modernizing your loyalty program and gift cards do for you?
Food and grocery brand Desi Bites needed to solve for multiple issues with its loyalty offerings: Physical cards were costly to manage, customers had limited visibility into their rewards, and staff often needed to assist with balance checks.
With Google Wallet, Desi Bites combined loyalty points and gift card balances into a single digital pass. Customers can view rewards and stored value any time, and balances update automatically.
Revolutionize your customers' experience goo.gle/3TAJdZe
ALT A digital Desi Bites loyalty card displayed on a smartphone screen shows a balance of $11.36 and 45 points for the Overland Park, KS location. The orange card features a blurred barcode and a colorful illustration of an Indian street food scene at the bottom. Navigational icons and a status bar are visible on the phone's interface.
Create a ✨ custom experience ✨ for your business offers in Google Wallet with the Generic pass class.
You'll be able to incorporate a bar code or QR code, multiple rows of information, and pass details.
Get started with our codelab ➡️ goo.gle/4jbgDYI
ALT A diagram of a digital attendee pass for "[TEST ONLY] Google I/O '22" with various UI components labeled for development purposes. Blue arrows and text point to elements like the Google logo, header for "Alex McJacobs," subheader "Attendee," a QR code labeled as "barcode," and a patterned footer labeled as a "heroImage." The pass also displays attendee metrics like "POINTS 500" and "CONTACTS 18," alongside a prominent red "DEMO ONLY" banner.
⚡ Power new, agentic commerce experiences using the same Google Pay infrastructure and PSP relationships you use today.
To help you transition into the era of AI-powered shopping, your existing Google Pay backend and current Merchant ID are fully compatible with the Universal Commerce Protocol (UCP).
Meet your upgraded payment stack ➡️ goo.gle/4iwgjDJ
ALT An order review screen for an online purchase of an ocean blue Monos Carry-On Pro Suitcase for $265.50. Below the item details are sections for a Capital One payment method, a shipping address for Elisa Beckett, and free priority overnight shipping, showing a total of $289.73. At the bottom, a large black button reads "Pay with G Pay" next to the Google Pay logo.
🔄 How do we enable interoperability for digital credentials in Google Wallet?
We adhere to international provisioning and presentation standards:
🔒 ISO 23220-4
🔒 NIST 800-63
🔒 ISO 18013-5
Find out how our Digital Credentials Provisioning API uses the best of Google's technology to help you manage IDs ➡️ goo.gle/4Ah5MTe
ALT A smartphone in the center displays a login screen with a user icon, two blank input fields, and a green button. It is flanked by two square panels: one on the left showing a person with black hair in a bun for facial recognition, and one on the right showing a green envelope and a password bar for email verification.
Google Wallet Merchant Connect is almost here!
Join us on Sept. 28 and learn how Google Wallet is evolving into the central information hub that fuels agentic interactions across Google surfaces.
🤝 Discover how Google supports the partner ecosystem
🗺️ Understand our 2026 product development roadmap
👁️ See the technology in action
❓ Bring your most pressing questions
Register now ➡️ goo.gle/4yJWpdh
ALT A promotional graphic for a "Google Wallet Merchant Connect: EMEA Webinar" scheduled for September 28th from 3:00 to 4:30 PM GMT+2. The image features white text on a blue background and a blue map silhouette of the EMEA region in a white circle at the bottom right.
❓ Did you know your nonprofit organization can use the Google Pay API to collect donations?
Learn how to provide documentation to prove, certify, and validate your nonprofit status to take advantage of Google Pay ⬇️ goo.gle/4haO4rI
🆔 The future of digital verification is here! Join the Google Wallet team at 4 p.m. GMT on Sept. 16 for an exclusive deep dive into frictionless verification with Wallet.
As digital identity regulations accelerate worldwide and user expectations for seamless experiences grow, traditional verification flows are creating unnecessary friction.
🎟️ Save your spot now (Live presentation + Q&A) 👉 goo.gle/4xubFdl#DigitalIdentity#GoogleWallet#IdentityVerification
ALT A promotional graphic for a "The Future of Digital Identity" live webinar on September 16, 2026, about verifying identity at scale with secure, privacy-preserving infrastructure. The right side features a circular diagram centered around a multi-colored wallet icon, with eight smaller icons arranged in a circle labeled Payments, Mobility, Identity, Car Keys, Tickets, Loyalty, Access, and Generic. A text box on the left provides webinar details, including the time, 4:00 PM GMT, and duration.
🧐 Why integrate Google Wallet for your business? ➡️ goo.gle/4gNlq10
📈 Boost Customer Retention: Encourage repeat business with loyalty programs
👆 Increase Engagement: Send targeted push notifications with special offers, reminders, and updates
🛍️ Drive Sales: Increase foot traffic and encourage purchases with timely and relevant digital promos
🌐 Modernize the Customer Experience: Eliminate the need for physical cards
ALT A smartphone displays the Google Wallet logo with various digital cards and notifications floating over it, including a brown "Coffeehouse" loyalty card and a white "My Best Buy" membership for Mary Lozano. The interface displays barcodes and notifications such as "Offer expires tomorrow" and "15% off your next visit," illustrating how the app organizes passes and promotional messages.
What exactly can the Google Pay and Wallet MCP server do for you?
🔍 Search documentation
🧲 Manage integrations
👁️ Monitor performance
🎫 Manage and validate passes
Get started ➡️ goo.gle/3UA2w5f
ALT Promotional graphic introducing the Google Pay & Wallet Developer MCP server, which enables AI agents to perform end-to-end API integrations within a development environment. An example shows a chat interface with a request to add a Google Pay button, resulting in a mobile UI for concert tickets with a "Buy with G Pay" button. The bottom left features a link to "goo.gle/pay-wallet-mcp" to get started.
With Contactless Loyalty Enrollment, get more customers to join your loyalty program with a push notification when they tap to pay at your store.
Take advantage of this feature for both Smart Tap and non-Smart Tap setups ➡️ goo.gle/4xxsEw8
ALT Three smartphone screens show the flow for joining a loyalty program in Google Wallet, starting with a lock screen notification that says "Start earning rewards" for Gullwing Roasters. The next screens offer options to "Sign in" or "Sign up," leading to a final confirmation page to share user details with a button labeled "Yes, continue to Gullwing Roasters."
✈️ Travelers: Google Wallet is becoming more useful than ever.
Pre-flight: Contextual loyalty enrollment & ID
Flying: Auto linked passes and Live flight updates
Learn more ➡️ goo.gle/4qDNLtQ
ALT Two mobile screens show a digital wallet app interface; the left screen displays a Southwest Visa card, a Ticketmaster concert pass for Billie Eilish, and a Clipper transit card with a $154.90 balance. The right screen lists recent transactions from retailers like TGI Fridays and Panera, alongside loyalty passes for 7-Eleven, Sephora, and Walgreens. A profile icon in the top right corner shows a person with short curly hair.
Contextual loyalty enrollment is now enabled directly on users' boarding passes, meaning flyers can easily discover and enroll in their favorite airlines’ frequent flyer programs within Google Wallet.
Find out how to implement our loyalty API and take advantage of this feature to grow your enrolled user base ➡️ goo.gle/4g5QLfa
ALT A smartphone displays a boarding pass with QR code.
➕ We've expanded Chrome Autofill for Google Wallet!
Chrome can now seamlessly recall your Wallet pass information and autofill things like your passports, driver's licenses, booking confirmation, and loyalty cards into forms — natively in Chrome on both desktop and iOS.
Get your users' passes inside Google Wallet ➡️ goo.gle/4gp0iOh
ALT Two Chrome autofill dropdown menus are displayed under the heading "Information available in Chrome autofill." They show loyalty card details including account numbers and company names like Luminaid, Nexis, and Terraform, along with a link to "Manage loyalty cards..." next to a Chrome logo.
🪪 Easily perform ID verification or age checks with Google Wallet ➡️ goo.gle/3TD5a9I
Securely request a user to share the specific attributes of their ID with the Jetpack Credential Manager library for Android apps. For websites, use the W3C Digital Credentials API.
ALT Illustration shows a phone with a digital ID and a green check mark along side a lock.
Build better merchant-initiated transactions with the enhanced Google Pay API:
✅ Improved payment success rate with notifications about the underlying payment credential
🪟 Improved transparency on payment schedules
📩 Enhanced flexibility supporting more billing models
🔐 Future-proofing and compliance
Get started ⬇️ goo.gle/4fqNAgn
🚗 Uber uses the Credential Manager API to securely verify a driver's identity with just a few taps.
Learn how they complete verification in seconds and how Google Wallet can benefit your app ➡️ goo.gle/4wG80J6
ALT Four images of smartphone screens display, respectively, a person's Uber homepage with image and account info, an identity verififcation screen, a screen showing identity verification options including driver's license, govertment ID and selfie, or CLEAR account, and a screen titled 'verify with a digital ID.'
Google Wallet's Digital ID coverage is expanding to an estimated 1.5 billion eligible users globally ➡️ goo.gle/4pEYLHb
Google Wallet now supports Aadhaar, the national ID for Indian citizens, and will soon bring Japan's My Number Card to Wallet as well. 🇮🇳🇯🇵
ALT An illustrated phone screen shows the Google Wallet logo against a background with a map of the earth showing identity pins all over the map.