Greystone.Net - Healthcare Web strategy, consulting, services and solutions company.
Atlanta, GA
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Your AI personalization tool can absorb PHI the same way a tracking pixel does. It's harder to catch and harder to explain to an auditor. Read more from Liz Griffin at @piano_io: greystone.net/blog/greymatte…
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There are 3.6 billion gamers worldwide, so why does gaming get such a small slice of ad budgets? greystone.net/blog/greymatte…
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Uh-oh...70% of Gen Z healthcare workers say they're ready to leave the field within a year. Find out why: greystone.net/blog/greymatte…
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Why does AI in healthcare stall out after launch? Let's take a look: greystone.net/blog/greymatte…
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Music creates an emotional response in 3 seconds. So does emotional intelligence. Rich Bracken is combining both in his #HCIC26 keynote, "EQ + Music: Soundtrack for Success." greystone.net/blog/greymatte…
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The Office for Civil Rights collected $9.9 million in HIPAA fines in 2024. Liz Griffin at @piano_io shows you how to make sure your tracking stack is ready for scrutiny: greystone.net/blog/greymatte…
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FYI: YouTube changed how it counts views. greystone.net/blog/greymatte…
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According to Edelman's 2025 Trust Barometer, trust now matters as much as quality or price in purchase decisions. Find out how that affects your role as a #hospital #marketer. greystone.net/blog/greymatte…
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Nobody is coming to your #hospital website like they used to! Are you freaking out?! Come to our #HCIC26 panel that will show you how to "win" in a zero-click world. greystone.net/blog/greymatte…
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Chris Boyer and Reed Smith wrapped up the 500th episode of the touch point media podcast. Based on nine years of conversation, they decided to write an eBook to capture it all. greystone.net/blog/greymatte…
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“The mourning period about AI taking our jobs is over,” says Jake Poore. "Instead of being fearful about it, we have to redefine what we do as #healthcare #marketers.” At #HCIC26, he's going to show us how to do just that: greystone.net/blog/greymatte…
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Fun fact about our #HCIC26 keynote speaker, Rich Bracken...He spent 20+ years as a national and international touring DJ. Check out the playlist he created just for us: greystone.net/blog/greymatte…
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When patients choose a hospital, they trust their doctor's word more than anything else. New research found physician referrals scored 4.0 on trustworthiness, while AI chatbots and social media landed at 2.7-2.8. greystone.net/blog/greymatte…
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Want to show up in AI summaries? Feed AI the content it pulls from: original research, proprietary data, case studies and op-eds. greystone.net/blog/greymatte…
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Question: What should a marketing team have in common with the Atlanta Braves (our home team)? Answer: The right players in the right places or roles. Read more: greystone.net/blog/greymatte…
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Do you want AI chatbots to reference your LinkedIn posts? Skip hashtags, use short paragraphs and go long (1,000) words. greystone.net/blog/greymatte…
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In our newest webinar, we talked about how AI search is changing #healthcare #marketing and the steps you can take to adapt. Read the full recap: greystone.net/blog/greymatte…
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If you've seen Jake Poore speak, you know you're in for a treat! He's keynoting #HCIC26 (Oct. 25-28) in Orlando and will share why now, more than ever, #healthcare #marketers need to start connecting with patients. greystone.net/blog/greymatte…
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If your emails are landing in spam (or not landing at all), Google, Yahoo and Microsoft have all tightened their authentication requirements. Take a look: greystone.net/blog/greymatte…
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An ode to mail and print ads, if you want to add some nostalgia to your marketing mix: greystone.net/blog/greymatte…
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