It’s not a sponsorship activation to hit KPIs and meet Q4 benchmarks.
It’s just a piece of glazed crockery mounted on white oak. That’s all it is. That’s all it has to be.
Re: the Jug,
I love the trophy because it reminds me of what college sports were and are supposed to be - fun and kind of weird.
In a time where we have sponsors and networks and cash farting out sterile nonsense, it's nice to have something organic and from the fans.