Today's column: Why the high school sports media landscape changed, and what all parties can do next Including some tips for content creators, who are -- from what I can tell -- not understanding what all the fuss is about highschoolot.com/news/blake-…

Good read

The third time and the third round are still the charm for undefeated West Johnston. The Wildcats, the 1-seed in the East are moving on in the NCHSAA 6A girls volleyball playoffs with a 3-0 win over conference foe Lee County, the 8-seed. West Johnston, now 27-0, will host East Chapel Hill on Saturday in the fourth round. A story, full highlights, and a full photo gallery are already online at HighSchoolOT

Fun fact last time I was here I was playing for these guys (well, on injured reserve/camera duty). A different kind of camera duty tonight!

All 300-plus golfers who have qualified for the NCHSAA state championships, plus a look at regional champions highschoolot.com/news/golf/g…

Congratulations to all the doubles pairs and singles players who qualified for this weekend's NCHSAA championship. Sort through them here and view their regional finish: highschoolot.com/news/tennis…

Got a new school to add to my @JMBpreps list: Trinity! The #2 seed Bulldogs host #10 McMichael in the third round of the NCHSAA 3A State volleyball playoffs. Will have full recap and highlights from this one this evening. 👏

Two girls tennis teams have already punched their ticket to the NCHSAA dual-team championship next weekend. Several other regional finals are set. Get caught up with our live brackets in the link below:

JMBflickzz

Player of the Year Watch List: Gymnasts compete for best all-around in NC highschoolot.com/news/gymnas…

Player of the Year Watch List: A look at the top field hockey players in NC as the season winds down highschoolot.com/news/field_…

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A second round thriller in 4A! Down two sets to nothing, 12-seed North Surry forced a fifth set against 5-seed Ashe County. But the home Huskies delivered in the final set with a 15-13 win. Ashe will travel to 4-seed East Gaston in the third round. More photos from this contest will be available later on SmugMug. See the other third round matchups with our live brackets on HighSchoolOT.

Important links 🔗👨🏻‍💻

It had to be earned. For a few tense sets, it looked like undefeated Swansboro may fall to an upset-minded Harnett Central girls volleyball team in the second round of the NCHSAA 6A playoffs on Tuesday. But a rally in the third set and a dominant fourth set moved the third-seeded Pirates to 23-0 on the year with a 3-1 win over the 14th-seeded Trojans. A photo gallery, story, and full highlights from this match are coming tonight to HighSchoolOT -- as well as live brackets in all classes via the Talk It Out NC scoreboard.

See tonight's live volleyball playoff scores here: highschoolot.com/volleyball/… See the live NCHSAA volleyball playoff brackets here: highschoolot.com/news/volley… See the live NCISAA volleyball playoff brackets here: highschoolot.com/news/ncisaa… Report final scores here: highschoolot.com/report-a-sc…

A major question heading into boys soccer playoff seeding is what will happen to Apex Friendship, the top RPI team. The Patriots could easily be the 1-seed in the 8A West or 8A East. The live projection and long-term projections are split on this: