KAT v. Cats in the ultimate match-up ... 🎮
Epic Games teamed up with 2026 NBA Champion @KarlTowns for a surprise game of @Fortnite with @KentuckyMBB ahead of Big Blue Madness earlier this month.
RUDSAK is back on campus 📚
For the 3rd year, RUDSAK & @HarvardCrimson welcomed first-years with custom “One Crimson” sweatshirts.
This kicked-off an expanded partnership, w/ a new capsule collection launched Tuesday + added visibility across sports.
🔗 us.rudsak.com/collections/ha…
As the work week winds down, Week 7 is just getting started 👀🏈
Five of our partners enter the weekend ranked nationally, setting the stage for another exciting slate of games.
Best of luck to all our teams in action!
Congrats @NorthwesternU, @NU_Sports & @ryan_sports_dev on the opening of @NewRyanField 🏈
2 straight wins, No. 25 ranking & opening night that made an impact beyond the field:
▪️3.45M FOX viewers
▪️18.3B impressions
▪️13.4K social mentions
Proud to be part of the journey!
A decade in & we are not slowing down.
Thrilled to be extending our multimedia rights partnership with @pennathletics & @pennrelays through 2035-36.
Proud of what we have built together over the last 10 years. The best is still yet to come.
🔗 jmisports.com/university-of-…
Sound of a new era 🔊
@UCLAAthletics names @JLabAudio the Official Headphone Sponsor of Football and Men’s & Women’s Basketball.
Includes branding on UCLA Football coaches' headsets + Bruin student-athletes in the 2026 JLab Playmakers NIL roster.
🔗 jmisports.com/jlab-powers-so…
Phone plans made to meet the speed of a NYC minute📱
@GoColumbiaLions & @collegiatembl partner to launch Roar Mobile, flexible phone plans for Lion students, faculty, alumni & fans that unlock exclusive rewards.
Wireless just got a lot more rewarding.
🔗jmisports.com/columbia-athle…
New era. Same commitment.
@UKFootball partners with UK Invests on jersey patch to highlight what makes Kentucky unique:
Preparing students to compete today & build successful financial futures tomorrow.
🔗 jmisports.com/uk-athletics-a…
New way to keep Pitt pride in your pocket 🔥
@Pitt_ATHLETICS & @Clearview_FCU expand partnership with launch of co-branded debit card & NIL opps for select student-athletes through H2PNIL, bringing Pitt pride into everyday life one purchase at a time.
🔗 jmisports.com/pitt-athletics…
When a new era begins, Palomar knows to show up🏈
@GoAztecs & @PLMRinsurance expand partnership to put SD-based specialty insurer’s logo on Aztec Football jerseys as the team enters the Pac-12.
This is a partnership grounded in shared pride of place.
🔗 jmisports.com/sdsu-athletics…
Lights, camera, action … powered by Spectrum 🎬
@UKAthletics & @GetSpectrum team up to create Spectrum Studio, the new home for Cats shows & content, brand-building tools & select NIL opps & learning experiences for journalism students at @uk_ci.
🔗 jmisports.com/spectrum-teams…
More than a patch 🏈
@Pitt_ATHLETICS & @UPMC expand partnership, with a jersey patch for Pitt Football.
UPMC also becomes Presenting Sponsor of Women’s Sports, powering a platform to advance women’s health resources.
🔗 jmisports.com/pitt-athletics…
A lot happens in 20 years.
As we thought on how to celebrate our anniversary, one thing was clear: this is as much about our partners as it is about us.
To celebrate, we launched a microsite tracing our evolution & the partners who made it possible.
🔗 jmisports.com/20-years/
Officially 3 weeks until the Opening Spike Classic takes over Pittsburgh🏐
On Aug. 28 & 30, Pitt, Kansas, Stanford & Wisconsin preview the 2026 season at @Pitt_ATHLETICS' Petersen Events Center, with the action airing on ESPN.
Interested in taking part? Reach out to learn more.