Shri Prasoon Joshi | The Power of Democratised Storytelling
The democratisation of platforms is transforming who gets to tell stories and how those stories reach the world.
At FICCI FRAMES 2026, Shri Prasoon Joshi, Chairman, Prasar Bharati, reflects on how expanding access to platforms has empowered more people to share their voices, bringing storytelling closer to its most fundamental purpose: to create, communicate and connect.
As more voices find an audience, stories become richer, more diverse and deeply human, opening up new possibilities for expression and connection.
#FICCIFRAMES2026#IndiasMediaMoment#MediaAndEntertainment#InfiniteContent@prasarbharati@prasoonjoshi_
At JioStar, unscripted is more than a category. It is an entertainment ecosystem that creates opportunities and opens doors for everyone involved: talent, makers, advertising partners and audiences, across diverse formats, stories and experiences that India returns to every day.
Our Hindi unscripted content brings in a billion viewers and 460 billion minutes of watch time in a year. But behind every number is an emotion, a moment and a story, and together they continue to shape popular culture.
With this, JioStar reaffirms its commitment: To be Always On Unscripted, bringing India meaningful and entertaining content every day.
Explore The Billion Emotions Engine:
unscripted.jiostar.com
A few minutes for yourself can change the rest of your day.
Research suggests that taking short breaks between work can help lower stress and support clearer, more creative thinking.
Pause, breathe and begin again. (1)
JioStar Vice Chairman Uday Shankar (@ushanx) in a keynote fireside chat with Vivek Couto at #APOSSportsEdge in Singapore, on what media gatherings rarely discuss: monetisation.
The positives: JioHotstar's cricket peaks of 73 million concurrent viewers, fast-growing connected TV,
and India's multi-sport potential.
The challenges: rights prices rising exponentially, low ARPU, and every app selling advertising. The fear that losing live sport means losing audiences is "only partially real".
India’s cultural influence has the potential to become a powerful economic force. In a conversation with Bloomberg, Uday Shankar (@ushanx ) Vice Chairman, JioStar, shares his perspective on how India can turn its cultural strength into global economic power.
Rajat Nigam, Head of Technology and Media Operations, JioStar, was invited as the Special Invitee at the BES(I), Mumbai Chapter’s one-day seminar, “Broadcasting Beyond Boundaries – Connecting Technology, Creating Impact, Inspiring Tomorrow"
Addressing industry professionals and stakeholders at the inaugural session, Rajat shared his perspectives on the evolving broadcasting and media landscape, and the role of technology in shaping what comes next.
#JioStar#BroadcastingBeyondBoundaries#Broadcasting#MediaandTech
Building an enduring entertainment franchise in today’s rapidly changing media ecosystem requires a delicate balance of emotional core, relentless innovation, and knowing when to bring a story arc to its natural peak.
In the lead-up to the release date of October 2 fondly known
international crossover appeal, and the creative responsibilities that come with building an enduring franchise.
He highlighted why universal human emotions, such as a father’s protective instinct, form the foundation of stories that can resonate across markets, while
emphasising that evolving audiences demand continuous innovation, creative humility, and the wisdom to conclude a narrative at the right moment to preserve its legacy.