Two years ago, I launched Proof News with the hypothesis that readers would appreciate seeing the 'ingredients' in their news articles.
This year, we tested our labels with nearly 4,000 news consumers -- and were very happy to learn that labels *did* increase trust!
What if your news diet came with nutrition labels?
@JuliaAngwin and the @ProofNews team tested what happens when news videos cite their sources and use other transparency labels. Turns out, showing your work is a fast way to increase viewer trust.