Yesterday I kicked things off with a session to get students in the right mindset:
β³οΈ What roles are out there?
β³οΈ Language you might hear - B2B v B2C, agency v consultancy, channel v platform
β³οΈ What brands do they follow on social media, and why?
Then a research project to build up a snapshot of Deliveroo - from the product to the audience, competitors and sentiment (ooh, that's another word to add to the list above).
And by the time we get to the Big Marketing Challenge itself, our students should be fully prepped and ready to take on anything we throw at them...! π₯