Build for SPECS with Lens Studio.
Santa Monica, CA
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Bring your web game to Snapchat 🎮 Build full-screen, non-camera experiences with familiar web tools. Add Bitmoji, Leaderboards, and Persistent Storage. Publish as a Web Lens and explore Lens+ monetization opportunities.
Build now: developers.snap.com/web-lens…
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Live matchmaking is now available in Lens Studio. Snapchatters can now get matched, and compete with players in real time for exciting, live gameplay.
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Sitan’s Lock Code Lens has generated BILLIONS of views 🤯
We sat down with her for our latest Why My Lens Blew Up episode to talk viral Lens design, creative experimentation, and how she got started building on Snapchat.
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Tonight’s Met Gala dress code: “fashion is art” 🖼️
Bring that theme to life with a timely AI Clips creation to make your Lens a part of this cultural moment.
Made in Lens Studio with AI Clips. Prompt
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Not millions. HUNDREDS OF MILLIONS 🚀
From a blank canvas in Lens Studio to 9️⃣ figures on Snapchat—and still climbing.
What’s the next Lens to blow up?
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Potatoes are universal 🥔
Phil Walton proved it.
@Fireandknife's Potato Lens went from Snapchat → Time → Saturday Night Live.
We asked him about his creative process and what’s next for his humble potato👇
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Animation without coding.
The new animation tools in Lens Studio let you create multi-state animations and visually shape motion.
Craig Scott breaks it down in our latest Feature Feature👇
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We’ve got the structure. You’ve got the vision.
New sample projects are live in Lens Studio 🎮
Take advantage of these play-ready templates to jumpstart your next game.
Massey Morris explains in our latest Feature Feature👇
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With the Games Suite, everybody can make a game 🎮
Lens Studio’s latest addition of assets is your spawn point to building your first Snapchat game.
Hear from Cameron Koyama how it’s enabling developers of all backgrounds.
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Introducing @snap/react-camera-kit — the official React wrapper for Camera Kit Web SDK.
Add AR lenses to your React app in ~5 lines of code. No boilerplate, no manual lifecycle management.
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New in Lens Studio: AI Clips ▶️
Turn any photo into a 5-second cinematic video with a single prompt, defined by you.
Free to create. Built to monetize.
If you can imagine it, you can generate.
What are you creating first? ✨
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8 weeks. $30,000. Infinite possibilities. 🛠️
The Games Lensathon results are in. We challenged developers to build the future of AR gaming, leveraging JavaScript, 3D physics, and Snap Cloud, and the community absolutely delivered.
Meet the winners who are shipping to millions of players worldwide: 🧵👇
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Need to fill a stadium? Or need fans to cheer on a tight race? Adding Bitmoji Crowds is a breeze thanks to @maksvanleeuwen. He shared the Bitmoji Crowds shader to the Lens Studio Asset Library for anyone to use. Perfect for your games.
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From gems and makeup to stickers and hair augmentation, there’s a lot to do now and we have a lot more coming.
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We noticed many popular lenses use simple makeup and cosmetic effects. So, we decided to help you go from nothing to something really fast, fun and customizable.
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You’ve spent hours hanging out with them and now they’re all waving you over. Where you sitting and why?
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We’re planning to make this feature more accessible, allowing you to build more unique Lenses by easily swapping the transitions, by dragging them from the Transition Library. We’re also adding post effects to allow you to use different cameras.
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Stuck, brainstorming, or polishing your game? Join the Games Lensathon Office Hours to get LIVE help from our team and keep your project moving.
January 22 @ 8 AM PST
January 29 @ 8 AM PST
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Miracles happen every Lensathon 🪄 When the original idea got thwarted, it led to a late-night breakthrough that wow’d the Snap team.
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From 0 to 50 Million players in less than a month 🤯 We love sharing success stories like this one. Snap is proud to be the home for games—and Bitmoji.
Congrats to the Plai team. 🎉 We can't wait so see what you drop next.
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A great Lens doesn’t need to be complicated. Just ask @AlexBradt. His first Lens brought a simple, seasonal joy that caught on quickly and inspired him to dive deeper into Lens development.
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Big news 🗣️ Lens Studio is now on IG. Give us a follow for the latest Lenses, developer trends, community events, and, of course, Raag.
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Stuck, brainstorming, or polishing your game? Join the Games Lensathon Office Hours to get LIVE help from our team and keep your project moving.
January 22 @ 8 AM PST
January 29 @ 8 AM PST
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Take something simple and make it better. That’s what Nick Ross did when he built his first Lens in order to teach himself Lens Studio. And it sounds like he’s not done tinkering. Stay tuned 👀
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The Lensathon starts now, through February 2. Build games for Snapchat’s audience of over 900M. snap-ar.com/GamesLensathon
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Easy for anyone familiar with other game engines, Lens Studio offers social gameplay features like Leaderboards, Turn-Based mechanics, Bitmoji, and more.
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Compete to win a piece of the $30,000 prize pool across four game categories: 2D, 3D, Turn-Based, and Longform. Plus, the three most engaging Lenses in January also win a prize.
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Game developers, your time has come 🎮
Introducing, Play Everywhere: The Build with Snap Games Lensathon
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A gift to you from the GenAI Suite this season 🎁
Let’s see what's inside:
🌠 Animated Selfie Attachments
Generate animated 3D assets for your next selfie Lens.
❄️ New Enhanced Model
Take your Style and Face Generations to an entirely new level with the new Enhanced model, now added to both features.
⛄ Turn Heads with Updated Head Morph
Now get better quality outputs for characters that live up to your imagination.
Happy Holidays from Lens Studio! snap-ar.com/download
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Your all-in-one beauty editor has arrived in Lens Studio 🧑🎤👨🎤 Hear from AR Engineer, Kurt Kaminski, on how the new Glam & Glitter plugin is unique.
And be sure to enter the Glam & Glitter challenge before 12/31!
snap-ar.com/GlamAndGlitter
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AR can feel like magic. For Uttam Grandhi's first Lens, he took that to heart with Lens Studio 🪄
Remember your first Lens? Post it and tag us, and we’ll share our favs!
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Unlock endless creative possibilities with Lens Studio 🤩 Hear from Snap's Kate Simbereva as she dives into the new AI Portraits feature.
Create your own concepts for an AI Snap to share with your friends and family on Snapchat.
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Multi-Lens Fest Award winner Krunal Gediya demonstrated the breadth of Lens Studio with a practical, utility Lens and a fun, well-crafted Tower Defense game. Congratulations, @krazyykrunal!
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Gamers and game developers in Europe, squad up! We’re hosting TWO Snap Games meetups this month to help you level up how you build Snapchat games. Join us, learn more, and connect with your peers.
November 10. Amsterdam.
November 12. Berlin.
Follow the link in the replies to secure your spot:
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Bobby Murphy talked about the future in his Lens Fest keynote. So we asked developers in attendance what they thought about it. Tl;dr they’re pretty excited.
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This year's Lens Fest was bigger, better, and more influential than ever. But most importantly: our developer community got an IRL chance to build, create, and connect with one another.
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Check out this home automation experience built by @krazyykrunal to control smart devices using BLE APIs and a simple flick of your wrist. This contextual UI puts the power of Spectacles on full display!
This project recently won Best Utility Lens at Lens Fest 2025 🎉 Congratulations, Krunal!
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You all are amazing. The community, the Lenses, the innovation — we’re blown away by this collection of builders.
It’s been 10 incredible years of Lenses. We can’t wait for the next 10.
See you next year.
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Build immersive experiences with the most powerful tools. Download Lens Studio: snap-ar.com/LensStudio
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Lensathon Developers talk 'My First Lens' and the power of building with the support of the Snap Community. Spoiler: Potato King makes a debut!
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Lens Fest season is one of Andrew Douglas' favorite times of year. Something about building new Spectacles experiences with new friends gets everybody in the Lensathon mood 🕶️
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