MARKETECH APAC is a marketing-centric publication focusing on the Asia-Pacific region.
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In her new role as Vice President of Global Marketing, Sanam Lou will lead @GoAppier Group's marketing strategy, driving international expansion to sharpen its AI-powered advertising positioning.
#marketing #appointment #global
marketech-apac.com/appier-gr…
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A record-breaking market debut! 📈🇮🇳
Jio Platforms surged 27% on its first trading day after raising US$3.1 billion in India’s largest-ever IPO, reaching a market valuation of about US$137 billion.
#marketing #ipo #southasia
marketech-apac.com/jio-platf…
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A new direction for Contiki 🌍✨
Contiki has launched GO WANDER, a new brand platform developed with Publicis Australia and Havas Media, as part of its biggest business and brand transformation to date.
#marketing #campaign #brandplatform
marketech-apac.com/contiki-t…
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Eh?! Round two 😲
@UberEats_JP has launched the second phase of its "Eh?!" campaign with Special and @emglobal Japan, highlighting in-store price matching across its product catalog for busy consumers.
#marketing #campaign #japan
marketech-apac.com/uber-eats…
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A new take on sharing 👫🍗
From dramatic reactions to unexpected interruptions, KFC Vietnam and dentsu Redder use romantic drama to show how a KFC Bucket can bring friends together over food.
#marketing #campaign #vietnam
marketech-apac.com/kfc-vietn…
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Three habits for better evenings 🌙
@Bupa Hong Kong is leveraging the "Sleep" episode of its global video series “Health or Hype” aimed at helping busy urban professionals build sustainable evening routines.
#marketing #videoseries #global
marketech-apac.com/bupa-hong…
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VIRTUE Asia, V47 Entertainment and COL Group want brands to move beyond traditional advertising by helping them shape stories and develop original entertainment IP. 💡📺
#marketing #intellectualproperty #southeastasia
marketech-apac.com/virtue-as…
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Making card benefits easier ✈️ 💳
@Mastercard Max uses AI to help cardholders find relevant benefits, from airport lounge access to travel and dining offers, based on their needs and eligibility.
#technology #artificialintelligence #mastercard
marketech-apac.com/mastercar…
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Merging heritage with design! 🪵✨
@birkenstock_jp will open its seventh domestic concept store in Tokyo's premier Ginza district on 3 November, seamlessly fusing German footbed engineering with local Japanese culture.
#retail #marketexpansion #japan
marketech-apac.com/birkensto…
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Philosophy Brand Solutions has launched in India, bringing together brand strategy, creative development and production to serve startups and established brands. 💡🎨
#marketing #brandsolutions #india
marketech-apac.com/philosoph…
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A new leader in Jakarta 👨🍳 🏙️
With a career spanning culinary operations and senior management, Manoj Rawat takes the helm of Jakarta Marriott Hotel Gelora as the brand establishes its presence in Jakarta.
#marketing #appointment #indonesia
marketech-apac.com/jakarta-m…
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Lifewear, where travellers need it 👕 ✈️
From larger heartland stores to @ChangiAirport outlets, UNIQLO is adapting its Singapore retail network to serve local communities and international travellers. 👕 ✈️
#retail #marketexpansion #singapore
marketech-apac.com/uniqlo-ex…
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Celebrating 140 years of local retail! 🎉
DFI Retail Group has partnered with @vml_global Hong Kong and @wppmedia Hong Kong to launch an integrated 140th-anniversary campaign across Hong Kong.
#marketing #campaign #hongkong
marketech-apac.com/dfi-retai…
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Through new card programmes, experiences and financial learning resources, @Mastercard and @MrBeast's Beast Industries want to help creators turn audiences into lasting business opportunities. 🌐 📈
#marketing #partnership #mrbeast
marketech-apac.com/mastercar…
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Six chambers, one big story 🏛️ 🔍
GIC’s first public exhibition, created with BBH Singapore, invites visitors to explore financial history, inflation, investment risks and the future of Singapore’s reserves.
#marketing #immersiveexperience #singapore
marketech-apac.com/gic-marks…
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AI is reshaping how Malaysian consumers research, make decisions and interact with brands, with 43% of surveyed AI users consulting AI first for important decisions, according to a new report by Entermind.
#marketing #consumerinsights #malaysia
marketech-apac.com/43-of-mal…
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Art meets rest 🖼️ 🌿
Heveya is bringing art into the heart of retail with an immersive installation at its Tiong Bahru flagship, inviting visitors to explore its approach to rest and comfort.
#marketing #brandactivation #singapore
marketech-apac.com/heveya-un…
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AEON Bank’s new 'Financial Purr-Sona' feature combines AI-powered financial insights with personalised coaching and app-based missions that reward customer engagement.
#marketing #technology #malaysia
marketech-apac.com/aeon-bank…
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3Business has partnered with @awscloud to launch the ‘3Business AI Marketplace’ to simplify AI adoption and speed up digital transformation for Hong Kong enterprises and SMEs.
#platforms #artificialintelligence #technology
marketech-apac.com/3business…
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This case study explores how Malaysia Airlines is using localised, emotion-led creative campaigns to build strong cultural connections and drive brand affinity across key markets in China and Japan. 🐴 🧸
#marketing #casestudy #partnership #asiapacific
marketech-apac.com/from-a-my…
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