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Heard at Advertising Week 2023 trib.al/t16DDyo

Heard at Advertising Week 2023

From Taylor Swift and Travis Kelce to Clorox, here are some of things we heard that got us talking.

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Elon Musk: X to debut two new subscription tiers trib.al/jPmD6ps

Elon Musk: X to debut two new subscription tiers

The not-yet-released offerings will be part of the platform’s “premium” plan, he said.

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Coworking with Pamela Drucker Mann trib.al/kLNPdgA

Coworking with Pamela Drucker Mann

She’s global CRO at Condé Nast.

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As marketers continue experimenting with short-form videos, they’re getting a sense of what works, what doesn’t, and how they can create the most impact. Read or listen to discover the recipe for short-from video success: trib.al/gT4BDkt
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Advertising’s holding companies report Q3 earnings trib.al/7jJEZ9m
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How brands can engage with the next generation of sports fans trib.al/OmxoDHx

How brands can engage with the next generation of sports fans

Next-gen fans are pros at sniffing out inauthentic content, and their sports fandom spans beyond the traditional leagues. Marketers may have to update their playbooks.

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Mobile phones are the most popular devices used to shop, report says trib.al/cepacMh

Mobile phones are the most popular devices used to shop, report says

Those who shop on their phones are fairly open to ads while doing so, but they should be contextually and personally relevant, Integral Ad Science found.

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McDonald’s jingle, 20 years later trib.al/kG8TDf2

McDonald’s jingle, 20 years later

Since 2003, the chain has seen menu items, ad agencies, and CEOs come and go. Its jingle, however, has been a constant.

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7 main takeaways on influencer marketing from AWNY 2023 trib.al/xV9TaUD

7 main takeaways on influencer marketing from AWNY 2023

Creators were top of mind at this year’s conference.

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This week in agencies: Shifts at Havas New York, VML, and more trib.al/Bp8z3Th

This week in agencies: Shifts at EssenceMediacom, Havas New York, VML, and more

Our weekly recap of agency news, executive moves, and account changes for the week of Oct. 16.

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How Campari engineered Aperol’s rise in the US trib.al/MK5xbOk

How Campari engineered Aperol’s rise in the US

A cameo in “The White Lotus” and a US Open activation are just some of the tools in the brand’s belt.

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Social media trends: Billionaire wants a dollar trib.al/b0EgG3Y

Social media trends: Billionaire wants a dollar

Here’s what’s taken over our feeds this week.

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‘It’s much more than a moment’: How brands can tap into the growing audience for women’s sports trib.al/AApxkRx
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Subscribe to Marketing Brew for top news in marketing, no added BS. Get the quick, essential updates you need to stay on top of your professional game, all in one free newsletter Sign up here: trib.al/ALbIktT
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Netflix hikes prices in US, UK, and France as subscriber count climbs trib.al/P8SV2hJ

Netflix hikes prices in US, UK, and France as subscriber count climbs

The streaming giant added 8.76 million subscribers in its last quarter and says it’s making headway on its ad-supported tier.

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A conversation with the CMO of Saks trib.al/AT9FGkx
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How some food brands are rethinking customer retention strategies trib.al/UPsqQwc

How some food brands are rethinking customer retention strategies

Wendy’s and Hershey’s are leaning into delivery to maintain loyal customer bases, execs said at Advertising Week.

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Can AI make TV advertising faster and less expensive? trib.al/3qVIjHM

Can AI make TV advertising faster and less expensive?

Waymark, a startup that works with Fox Corp. and Spectrum, says it can.

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2024 Paris Olympics ad sales are ‘pacing ahead’ of past games, NBCU says trib.al/oQxCmuB

2024 Paris Olympics ad sales are ‘pacing ahead’ of past games, NBCU says

Automotive and pharmaceutical brands are leaning in, and advertisers are particularly keen on women’s sports.

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How Mattel gave the Barbie brand a makeover trib.al/NdbbL4m

How Mattel gave the Barbie brand a makeover

Lisa McKnight, Mattel's EVP and chief brand officer, spoke at Advertising Week about rebranding and relinquishing some creative control.

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