Award-winning news publisher, covers the business of media and tech at @thedeskdotnet | Past: @reuters, @fox40, @abc7newsbayarea | matthew@matthewkeys.net

Sacramento, California
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Matthew Keys retweeted
The investigations behind the questions. 🧵👇
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I don't know how it is in other markets, but Sacramento is one of the most-fascinating places to work and live for our local TV journalism alone. Our TV reporters have ZERO chill and put up with ZERO bullshit.
What will be the biggest difference between Xavier Becerra and Gavin Newsom if he's elected governor? Becerra immediately pointed out his fluency in Spanish. He also signaled he won't jam the California Legislature:
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Actually, I do know how it is in other markets because the city where I live is on the fringe of the Bay Area, and we get their news, too, which is more buttoned up because SF is a larger, better paying market...
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Some of the "zero chill" we're seeing is the byproduct of how terrible the local news industry is right now, in terms of salary (low) and employment (no job security). When you feel you have nothing much to lose — what are they going to do, fire you? — you GO FOR IT.
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I get the point that's being made here, but the new touchscreen mac doesn't have the notch.
Just as Steve Jobs intended
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"JerryRig Everything," a popular YouTuber who destroys consumer electronics, has exposed Trump Mobile's flagship phone as being made by China's HTC. piped.video/watch?v=5O-vCJW1…
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Flossy Carter's hour-long YouTube video on the iPhone Duo could have been a 10-minute YouTube video on the iPhone Duo. The length these creators have to go to just to make a living — producing hour-long videos because it triggers more ad money — is insane.
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I closed the video after five minutes. I get it, you hate the iPhone Duo and you have a cat.
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Scripps stock price has almost fully recovered, up 4 percent today. $SSP
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Sam Altman thinks you're the problem.
Sam Altman says its bad that everyone's personal computers are using the world's limited supply of memory chips. "It’s quite terrible to have everybody have a bunch of the world’s limited supply of DRAMs sitting in their own computer, and being used 5% of the time. Like, you want maximum utilization."
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Matthew Keys retweeted
To sum up today's news: - Reddit stock is down because of AI answers - Google stock is down because of AI answers - Your web traffic is down because of AI answers Happy to see that worked out well for all parties involved
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I just got pitched by an AI agent — who didn’t tell me they were a robot at first. And only after I asked did they acknowledge their true identity. @Sub_Summit enjoy the free advertising.
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Andrew Marchand's coverage of the situation between Joe Buck and Troy Aikman is the closest thing I've read in the style of David Carr's media column in years. It is a terrific scoop that does not overly sensationalize — it just lays out what happened, according to sources.
"I never thought you'd do it to me" The Joe Buck-Troy Aikman divorce ... and ESPN has chosen Buck. Details .... nytimes.com/athletic/7736561…
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Carr's style of source cultivation, breaking news and storytelling is one I've tried to draw inspiration from — to varied degrees of success and failure, I supposed. But Marchand encapsulates it perfectly, here, in this column. More of this, please.
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It isn't super surprising to find that professional sports owners — including the owner of the Sacramento Kings — donate to Republican causes.
We looked up where every U.S. major sports team owner donated for the midterms so you don't have to! Here's a list of the top 25 donors. You can read more in stories broken down by sport/league at this link: frontofficesports.com/tag/20…
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There were two opinions issued today, both largely on the same issue. The opinions are available to read here: thedesk.net/2026/10/ninth-ci…
🚨 BREAKING: Appeals Court reinstates $4.7 billion verdict against NFL in "Sunday Ticket" antitrust case!
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Matthew Keys retweeted
👀⬇️
I will be on "Cincinnati Edition" this morning to discuss the recent layoffs at the E. W. Scripps Company. You can stream the program live via the @917wvxu website or on @tunein here: tunein.com/radio/WVXU-917-s2… $SSP
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I will be on "Cincinnati Edition" this morning to discuss the recent layoffs at the E. W. Scripps Company. You can stream the program live via the @917wvxu website or on @tunein here: tunein.com/radio/WVXU-917-s2… $SSP
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No. In California, I'm "No Party Preference" registered. In this state, I'm not allowed to vote in the primaries for any candidate.
Replying to @MatthewKeysLive
You are a Democrat supporter. Yes or no?
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I should clarify: I'm not allowed to vote in the primary for any Democratic or Republican candidate for nominee because California has a "closed" primary system — which has been debated for years, but is still in force.
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And because I know I'm gonna hear about it from diehard politicos: I vote for the person I think will do the best job. Sometimes, it is the lesser of the two undesirable candidates (seems like that's happening a lot these days). I tend to look for the most-moderate voices and perspectives. Sometimes, that's someone who is a Democrat (tends to be often) and sometimes it is a Republican (rarer, but does happen). I've voted for both over the years and will continue to do so.
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