Founder Beauty by Earth and love the game of eCommerce and scaling. GED graduate. Love the gym, pickleball and running.

Dallas, TX
It is so incredibly refreshing to interview a great candidate who is young, intelligent and wants to do a great job. Ugh.
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Amazon’s holiday fulfillment fees kicked in Oct 15 and run through Jan 14, adding an average of $0.32 per unit over non-peak rates. The existing 3.5% fuel and logistics surcharge applies on top. And then discounts, and then higher ad costs... Know your numbers going into peak season!
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Thank you TikTok. It is crazy the number rip offs from China that are making people believe they are buying from our brand. And then we have to fix it when they are upset with the product.
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Amazon Canada, every Q4... We are going to reduce your storage limits as we go into Holiday season despite your sales showing you sell more. Every single year.
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In 4 days I'm competing in my first Hyrox event. At 45 years old, these are the things that light a spark, outside of my kids, husband and friends. And for the first time in my life I can do 4 pull ups. Taking care of yourself makes it easier to take care of everyone and everything else.
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The best group of people.
My company @mdsonly was featured by @Forbes as a business that AI cant replicate. In-person events and community meetups for 7- to 9-figure ecom founders is what we do. do me a favor and give us a like and a retweet. I really appreciate it. piped.video/hgA06qjNz78?is=X4IP… @MillPrue @davidghiyam made a cameo!
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I am so happy to be part of MDS. It was my first real eCom group and the place where I found a tribe. I have gotten so much help and grown so much and give back to them however I can. This time was in the form of being interviewed by Forbes. piped.video/hgA06qjNz78?si=hRrm…
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Amazon what is going on in our dashboard? So many random images being put onto our listings in the back end, but not on our PDPs (thank God). These are not our images or products.
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DTC Fam, a young buck I workout with is doing Pro Hyrox in a few weeks and is looking for sponsors. I will post his info in the comments. If you sell athletic clothing, electrolytes, sports supplements... Hes not asking for money at this point. instagram.com/madden.ison?rp…
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I’m looking for brand partnerships with electrolyte companies, pre workout companies, HYROX sponsors, athletic apparel, and performance nutrition brands like protein powders. Ideally, I’d love to start with product sponsorships or ambassador partnerships and build into paid collaborations as my platform grows. I can create authentic short form content for TikTok, Instagram Reels, and Facebook Shorts featuring the brand’s products during my training, workouts, recovery, and race preparation. I can do product reviews, workout integrations, unboxings, tagged posts, discount-code promotions.
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HEAR HEAR 🗣️
I have a friend. Young, 30, 9 figure exit recently. I’ve known him for years. Before he made it, before he knew what he was going to start The one thing he always had- An unwavering belief that it was going to work out. He was willing to burn the boats, over and over. Always doubling down, always moving bigger and bigger It’s changed the way I want to operate. If you want to change your life, do it. If you want to win, then win. Don’t let anything stop you The only thing you have control over is your attitude and effort.
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What are the CAN'T MISS events in DTC? We have a business to run so can't attend everything, but want to attend the best next year. Innovate NYC is on the list? What else? @EugeneKhayman @Jaredorkin what do you guys have up your sleeve?
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How was Fall Prime Day #1 for everyone? Seems like things were bumping. We ran almost 100% up over Fall Prime Day last year. As usual Day #2 is off to a slower start.
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For those of you who sell on Amazon, I wish you an amazing next few days. ✨ Get your profit dialed in and ride the wave. We day part our ads like crazy on these tent pole events and it helps avoid overspending on ads.
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Too good (and accurate) not to share.
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Doing the Lord's work. The ambulance chaser law firms that sue small brands for absolute BS need to reap the wrath of the Karma that will eventually get them. Its just disgusting that this is even a conversation.
Have you been sued in California for wire tapping, just for using a meta pixel? Thousands of Ecom brands were getting shake down requests for nothing more than a conversion pixel. Every settlement was $10,000-$50,000 bucks, right out of the pocket of small business. I was sued multiple times. As of today, that won’t ever happen again: I thought this was the wrong reading of the law and wanted to do something about it. My internal team worked with the eCommerce alliance. They put time, money, and resources into changing this law. I really didn’t do much. But as a result of their hard work- No one else will be sued for this ever again. The work of the eCommerce alliance, backed by postscript, just saved the entire ecom industry probably 30 million dollars a year. Huge shoutout to Gina from my team for getting this done. Ridge could have just kept paying it. But that’s how these things win. Ecom brands are too fractured, everyone too cheap, everyone being crabs in a bucket. It takes brands and great partners like postscript to work together to make the industry better. I just saved your brand $25,000 bucks. You can thank postscript for that.
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Give us a tool to request reviews. Then use the FTC lawsuit to remove a bunch of reviews. Then take away the tool that allows us to ask for reviews. Now you bring it back but want us to pay to request a review. Is this actually a joke @amazon?
Amazon making sellers pay to request a review. Lol. Has this company EVER made a change that actually helps their selling "partners"? advertising.amazon.com/resou…
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Let's go Amazon! Make yourselves a great partner for us again.
At Accelerate almost every seller I spoke with asked the same SOS question: will Amazon roll back changes or reduce fees? Well the word is, a major fee discussions is happening in the next few weeks among Amazon leadership. Usually, that means increases. But will this time be different? ↓
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