Mojo Nation@MojoNationUK

News, interviews and events for the global toy and game designer & inventor communities. Want to reach out? Email us at: info@mojo-nation.com

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Joined January 2017
1,294 Photos and videos
“It’s special… It doesn’t feel like anyone else’s game!”: Asmodee’s Julien Sharp on ambitions for Take Time mojo-nation.com/its-special-… @Asmodee_USA

“It’s special… It doesn’t feel like anyone else’s game!”: Asmodee’s Julien Sharp on ambitions for...

As Julien Sharp – GM & Country Manager for the US at Asmodee – celebrates her third anniversary with the company, we discuss leadership, Take Time and UK pub quizzing!

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LEGO readies LEGO SMART Play – an interactive platform boasting sensors, miniature speakers, lights and more mojo-nation.com/lego-readies… @LEGO_Group @starwars

LEGO readies LEGO SMART Play – an interactive platform boasting sensors, miniature speakers, lights...

"We truly believe we are setting a new standard for interactive, imaginative experiences," said Tom Donaldson, Senior Vice President & Head of Creative Play Lab at the LEGO Group.

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Abstractable, Whirly Derby, In a Nut Shell and more in the running for Gift of the Year awards mojo-nation.com/abstractable…

Abstractable, Whirly Derby, In a Nut Shell and more in the running for Gift of the Year awards |...

Gibsons' Abstractable comes from Making Things' Fi Murray while Big Potato's Whirly Derby is invented by Tedman Getschman.

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Stuff We Loved: What are the industry’s favourite toy and game launches of 2025? mojo-nation.com/stuff-we-lov…

Stuff We Loved: What are the industry’s favourite toy and game launches of 2025? | Mojo Nation

We asked figures in the industry for their favourite toy and game launches of the year. The only caveat… They couldn’t choose a product they were involved in!

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Evan Brooks, Senior Product Designer for Transformers at Hasbro, on recent highlights – and 40 years of The Transformers: The Movie mojo-nation.com/evan-brooks-… @Hasbro @tfw2005

Evan Brooks, Senior Product Designer for Transformers at Hasbro, on recent highlights – and 40...

"A figure getting their first converting toy in 40 years is probably the biggest thing I can say right now...": Evan Brooks, Senior Product Designer for Transformers at Hasbro, on what's to come this...

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Pitching products and having ideas: in conversation with So Sound’s Sarah Everett mojo-nation.com/pitching-pro…

Pitching products and having ideas: in conversation with So Sound’s Sarah Everett | Mojo Nation

So Sound’s Senior Product Designer Sarah Everett on how a clicky pen solved a tricky brief!

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Pablo Clark discusses the six-year development journey behind the game design – and art – of The Old King’s Crown mojo-nation.com/pablo-clark-… @OldKingsCrown @ZatuGames

Pablo Clark discusses the six-year development journey behind the game design – and art – of The...

"Don’t rush, don’t skip, don’t use AI": Pablo Clark on the game's origins – and his advice for new designers.

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Tiny dolls, big surprises: A little look at Polly Pocket advent calendars with Mattel’s Maggie Gilbert mojo-nation.com/tiny-dolls-b… @Mattel

Tiny dolls, big surprises: A little look at Polly Pocket advent calendars with Mattel’s Maggie...

There’s just so much fun to reveal every day… Mattel’s Maggie Gilbert – Senior Designer, Product.

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TOTY Awards 2026 finalists revealed mojo-nation.com/toty-awards-…

TOTY Awards 2026 finalists revealed | Mojo Nation

"Each TOTY finalist is a testament to the creativity that defines the toy industry, which is always innovating to create products that spark joy, learning and social connections through play," said...

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Designer Robert Hovakimyan on the origins of his explosive take on tic-tac-toe, Bombastic mojo-nation.com/designer-rob… @BiteWingGames

Designer Robert Hovakimyan on the origins of his explosive take on tic-tac-toe, Bombastic | Mojo...

Robert Hovakimyan talks Bombastic – and why designing lighter games make his heavier games better.

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Mattel debuts KPop Demon Hunters dolls mojo-nation.com/mattel-debut… @netflix @Mattel

Mattel debuts KPop Demon Hunters dolls | Mojo Nation

The HUNTR/X “What It Sounds Like” 3-Pack features Rumi, Mira and Zoey as seen in their final performance in the film.

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Scheme, steal and second-guess: Game designer David Gordon talks Pinched! mojo-nation.com/scheme-steal…

Scheme, steal and second-guess: Game designer David Gordon talks Pinched! | Mojo Nation

"I was interested in this idea of trying to read your opponent’s mind..." David Gordon on the story behind his latest launch.

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Doin’ the Most Games’ Edwin Benton on authenticity, representation – and Pick, Pic Boom! mojo-nation.com/doin-the-mos…

Doin' the Most Games' Edwin Benton on authenticity, representation – and Pick, Pic Boom! | Mojo...

Edwin Benton, Founder and CEO at Doin' the Most Games, discusses the origins of the company – and what fuels his creativity.

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221B Baker Street inventor Jay Moriarty celebrates 50 years of his ever-popular game mojo-nation.com/221b-baker-s…

221B Baker Street inventor Jay Moriarty celebrates 50 years of his ever-popular game | Mojo Nation

Inventor Jay Moriarty on why his Sherlock Holmes mystery game still endures after half a century.

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Gavin Waxkirsh talks GW Development, Camden Games – and the origins of Polaroid: The Game mojo-nation.com/gavin-waxkir…

Gavin Waxkirsh talks GW Development, Camden Games – and the origins of Polaroid: The Game | Mojo...

"It was the ideal licence!" Gavin Waxkirsh on the evolution of Polaroid: The Game.

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Pulling together, lifting up and building partnerships: a heartfelt conversation with David Vonner mojo-nation.com/pulling-toge…

Pulling together, lifting up and building partnerships: a heartfelt conversation with David Vonner...

“Maybe my purpose is to bring people together...” Designer David Vonner on values, purpose and more.

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Gary Aigner – PlayMonster’s Chief Design and Development Officer – on design, development and more mojo-nation.com/gary-aigner-… @PlayMonsterFun

Gary Aigner – PlayMonster’s Chief Design and Development Officer – on design, development and more...

“We started laughing right away… It was love at first sight!” Gary Aigner talks Marshmallow Madness.

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Game designer Luca Bellini on the decade-spanning origin story behind Brick Like This! mojo-nation.com/game-designe… @AsmodeeUK @LEGO_Group

Game designer Luca Bellini on the decade-spanning origin story behind Brick Like This! | Mojo Nation

From Brick Party to Brick Like This!: Luca Bellini discusses his LEGO party game's remarkable journey.

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Prolific inventor Scott Baumann talks people, process, product… And being an inventrepreneur mojo-nation.com/prolific-inv…

Prolific inventor Scott Baumann talks people, process, product… And being an inventrepreneur | Mojo...

“Where do my ideas come from? I couldn’t tell you!” Scott Baumann on creative thinking and more.

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Moose Toys’ James Austin-Smith on evolving the Cookeez Makery brand with Yum Yumz mojo-nation.com/moose-toys-j…

Moose Toys’ James Austin-Smith on evolving the Cookeez Makery brand with Yum Yumz | Mojo Nation

James Austin-Smith, Innovation Director at Moose Toys, talks us through the origins of Yum Yumz – and how the team approaches extending its popular brands.

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