Dear friends, if you have missed this, our invited Editorial for the BMJ is flaming hot now. Thousands of reads and nearly 19 (accepted ones) detailed Rapid Responses, mostly from Indian Ayurvedic industry and practitioners; and from developing/under-developed countries where traditional medicine is "belief" without "evidence" - because when there is no data, "faith" works for those who are not scientifically temperamental.
Please read our article. It is creating lot of buzz globally and has struck where it has to:
bmj.com/content/393/bmj-2026… +
@CaulfieldTim @Cath77777
Please go through the Rapid Responses here
bmj.com/content/393/bmj-2026…
Some are logical responses and concerns, and we will be sending in author replies to those, while most others are wholly AI generated beautiful chaos. While others, really made us chuckle (because there seems to be a lot of whataboutery and logical fallacies that are unmissable) because the existential crisis of the alternative medicine industry and practitioners and stakeholders was palpable.
You can also reply to those responses or read our paper and send us your thoughts/ opinions here:
bmj.com/content/393/bmj-2026…
Please share our work. WHO has (without consensus) renamed Complementary and Alternative Medicine (CAM) to Traditional, Complementary and Integrative Medicine (TCIM) to falsely legitimize and promote propaganda to brainwash people into thinking that alternative medicine has a place in healthcare (in the form of integrative medicine) - but it does not.
CAM is still the right term, because TCIM is still CAM.