Most teacher retention studies ask why teachers leave. NORC and IWERC asked rural Illinois science and math teachers why they stay. Support from leadership, shared values, and adequate pay and benefits were linked to plans to stay.
Explore the findings: go.norc.org/3UfCsMU
ALT A person stands at the front of a classroom, pointing to a projection on the board showing math problems. Several students are seated, facing the board. The text overlay reads: "What Makes Rural Teachers Stay? Findings on teacher retention from a survey of science and math teachers in rural Illinois." The image includes the logo for NORC at the University of Chicago. A white arrow pointing right is at the bottom right corner.
ALT The image is an infographic titled "Working Conditions & Community Connections Are Key." It highlights that support, shared values, and better pay help teachers stay. It states 62-68% of teachers feel autonomy and acceptance, and those trained for rural settings are more likely to stay. The NORC at the University of Chicago logo is at the bottom left. A white arrow pointing right is at the bottom right.
ALT A blurred person writes mathematical equations on a whiteboard. Large text reads, "64% of teachers who felt prepared for teaching at rural schools said they'd be very likely to stay in the same school after 3 years compared to 49% of those who didn't." Source: NORC at the University of Chicago, “Working Conditions & Community Connections Can Help Retain Rural Teachers,” NORC Now, October 2026. The NORC at the University of Chicago logo is at the bottom left. A white arrow pointing right is at the bottom right.
ALT Graphic featuring a quote from Jenny Seelig, Senior Research Scientist, Education & Child Development at NORC. The NORC at the University of Chicago logo is at the top left. The quote reads: "Our project was unusual because we asked Illinois’s 6-12 grade science and math teachers who are currently teaching why they remain committed to their schools and how the surrounding community may affect their decision." Below the quote is a headshot of Jenny Seelig.
Election results show how Americans voted, not why. In Poynter, NORC’s Jennifer Benz and Tom Rosenstiel explain how the Civic Health & Elections Project, a survey of 85,000+ registered voters in all 50 states, can help journalists fill that gap.
Read the full article: go.norc.org/4BpUexK
ALT A quote from an op-ed in Poynter that reads “A vote is not an opinion. It is a choice, often a complicated and begrudging one. The reasons behind it deserve more than a single crosstab. Doing better requires data that do not currently exist in usable form.” Underneath are two headshots of the authors, the first is identified as Jennifer Benz, Senior Vice President of Public Affairs & Media Research. The second is Tom Rosentiel, Senior Fellow of Public Affairs & Media Research. A source citation is at the bottom. The NORC at the University of Chicago logo is at the top.
Is AI a threat to traditional survey methods, or does the real risk lie in how it’s used? NORC’s Ting Yan outlines a framework for responsible AI where methodologists, not AI capabilities, decide when and how AI gets used.
Explore her approach: go.norc.org/4kckVj5
ALT The image features a quote from Ting Yan, Vice President of Methodology & Quantitative Social Sciences at NORC about responsible AI and human judgment that reads, “This emphasis on intentionality underscores the importance of human judgment and accountability. Responsible AI also means maintaining quality: AI outputs and impacts must be empirically evaluated against established survey quality criteria.” A photo of Ting Yan is included at the bottom left. The NORC at the University of Chicago is at the top left.
No single survey mode reliably reaches most target populations anymore. Ipek Bilgen explains how mixed-mode design makes participation more convenient, which is often the difference between a sample that represents the population and one that doesn’t.
Read the full Expert View: go.norc.org/4ieZ1cl
ALT Image of a person using a touchscreen device. Text on the image reads: "Reaching People Where They Are with Mixed-Mode Survey Design. Mixed-mode designs help keep surveys representative and accessible. The NORC at the University of Chicago logo is above.
ALT An informational graphic titled "What is Mixed-Mode Design?" below are three bullet points that read, "A survey approach that strategically combines multiple ways of reaching people and collecting their responses (mail, phone, in-person, etc.)," "It allows for more accessible and convenient ways to participate, which can improve representation and reduce nonresponse bias," and "Effective designs are tailored to the population, study goals, timeline, and budget." The NORC at the University of Chicago logo is at the bottom right and an orange arrow pointing right at the bottom right.
ALT Graphic with title text "From the Expert" featuring a quote: “Meeting people where they are and making it easier for them to respond is often the difference between a respondent sample that resembles the population and one that doesn’t.” Below is a photo of Ipek Bilgen, Principal Research Scientist at NORC, with her name and title below. NORC at the University of Chicago logo at the bottom and an arrow pointing right.
ALT A laptop displaying a webpage with the title "Mixed-Mode Survey Design: Reaching People Where They Are" from NORC. Above the laptop, text reads, "Learn more NORC.org".
This week, NORC’s Health Care Programs team is at the National Association of Medicaid Directors (NAMD) 2026 Fall Conference, sharing research and evaluation insights on evolving Medicaid priorities.
Find out more about NORC at NAMD: go.norc.org/4sg9nNI
ALT Announcement graphic for NAMD 2026 Fall Conference, held October 21-23, 2026, in National Harbor, MD. Text reads "We're Attending" and "Meet you there!" with a dark abstract background. The NORC at the University of Chicago logo is at the top left.
Earlier this month, NORC researchers shared research on the role of power and partnership in evaluation at the Ninth International CREA Conference in Chicago.
Check out photos from the conference below.
Strong reach doesn’t always mean a public health message is being shared. A new NORC study in Communications Health finds public health accounts kept posting about e-cigarette prevention on X/Twitter, but over time, far fewer accounts amplified their messages.
View the study: go.norc.org/3WilmOR
ALT An infographic titled "Structural Fragility in Public Health Messaging: E-Cigarette Prevention Campaigns." The infographic includes three points: 1) The network of accounts sharing campaign content declined by 97.8% from 2014 to 2022. 2) Public health accounts decreased from over half to fewer than 1 in 20 of the most interconnected accounts. 3) Amplification by public health accounts fell 95.7%, despite constant account activity. The NORC at the University of Chicago logo is at the bottom right. Source: Feng, Miao, Zizi Papacharissi, Chandler C. Carter, Mateusz Borowiecki, Simon Page, Ganna Kostygina, Natalie Wang, Yoonsang Kim, Brandon Sepulvado, and Sherry L. Emery. “Structural Fragility in Digital Public Health Communication.” Communications Health 1, no. 1 (2026): 36.
From rural school districts to Chicago’s neighborhoods, our latest NORC in IL newsletter covers research on how Illinois residents work, connect, and experience the conditions shaping their daily lives.
Explore the issue: go.norc.org/4eEwhZu
Who needs to be at the table to fully understand a health problem? In a new interview with Suraj Arshanapally for Communicator’s Guide to Social Impact, NORC’s Ashani Johnson-Turbes makes the case for transdisciplinary approaches to health communication research.
go.norc.org/47o99e0
ALT Photo of Ashani Johnson-Turbes in front of a blue banner displaying her name. The Communicators Guide to Social Impact logo is at the bottom right.
Although relatively low salaries are widely identified as an obstacle to attracting teachers into the profession, many male teachers in our recent NORC at @UChicago survey also valued the profession’s economic stability. maleeducators.org/resources/…
AI-generated “synthetic respondents” are speeding up survey research, but their reliability depends on the human data behind them. NORC’s Leah Christian explores the utility and challenges of synthetic respondents in her new Expert View.
Find out more: go.norc.org/4B6MmRm
ALT Head shot of Leah Christian, NORC Senior Vice President. Below is a quote, "Synthetic respondents represent a promising area of research, but one that requires the same scientific rigor, transparency, and evaluation that we would expect of any new methodology." At the bottom, the NORC at the University of Chicago logo is displayed.
The groups most central to a survey’s research can often be the hardest to reach. NORC’s Big Data Classifier helped the Colorado Health Access Survey build a reflective sample of key subpopulations to analyze health access across the state.
Find out more: go.norc.org/47QEPJ3
ALT Infographic titled "How NORC’s Big Data Classifier Helped the Colorado Health Access Survey." It lists three points: "Helped the survey reach enough uninsured residents and other key subpopulations" "Used targeted oversampling to enable analysis of health access by population group across Colorado" and "Matched results to state and regional benchmarks to provide the Colorado Health Institute and county health departments with reliable data on health access for hard-to-reach groups." The NORC at the University of Chicago logo is at the bottom.
Why do economists and consumers often see different versions of the same economy? Brian Fabes, NORC senior fellow, explained how ChicagoSpeaks™, our representative panel of Chicago residents, captures what macro numbers can miss: residents’ lived experiences.
Find out more: go.norc.org/3M8yyRA
NORC is a sponsor of the Ninth International CREA Conference in Chicago this week, where our experts are presenting research and approaches that center community partnerships and knowledge.
Catch NORC’s presentations and visit our exhibit booth to find out more: go.norc.org/479wGPD
ALT Image showing a graphic for NORC's attendance at the Ninth International CREA Conference, happening October 6-9, 2026, in Chicago, IL. The text reads, "We're attending Ninth International CREA Conference. Oct 6-9, 2026, Chicago, IL. Meet you there!" The logo for NORC at the University of Chicago is at the top. The background features abstract orange and white wave patterns.
Just 6% of Chicagoans say they’re thriving financially, and 31% can’t pay every bill in full in a typical month. NORC’s Vince Welch digs into our June 2026 ChicagoSpeaks® findings in his latest Expert View.
Find out more: go.norc.org/4yrCdfP
ALT The image contains a headshot of Vince Welch, associate director of The Bridge at NORC. Below is a quote: “ChicagoSpeaks makes it possible to see both the local cost environment and residents’ lived experience rather than assuming they are interchangeable.” The NORC at the University of Chicago logo is at the bottom.
At AWS Imagine, NORC’s Amelia Burke-Garcia and Mehmet Celepkolu presented on the Trusted Health Information Assistant (THIA), a research-backed AI platform that delivers reliable health information and allows researchers to study how audiences engage with it.
Find out more: go.norc.org/4utZ1e4
ALT Three people are seated on stage in front of a purple curtain. Mehmet Celepkolu is speaking into a microphone. He is seated beside Amelia Burke-Garcia and the session moderator.
ALT A group of five people is standing together, smiling at the camera at a conference. They are indoors, with a sign in the background that reads "AI-Ready Data Track."
As AI takes a bigger role in shaping policy, how do we ensure community voices remain central to the conversation? NORC’s Ashani Johnson-Turbes explored that question on a panel at the HEI Summit in Washington, D.C.
See our related work: go.norc.org/4rL8vjW
ALT Three individuals are standing in front of a poster that reads "Health Equity in Action Summit: Collective Power for Community Health." The poster includes logos for Blue Cross Blue Shield of Massachusetts, The Multicultural Health Equity Collective, and NEHCSL. The background shows a cityscape through large windows.
ALT A panel of three individuals is seated on high chairs in a conference room. The person on the left is holding papers and wearing a white top. The person in the middle, dressed in a red blazer, is speaking, while the person on the right, wearing a blue suit, listens attentively. The setting includes a whiteboard and several seated attendees in the foreground.
ALT A group of individuals is seated around tables in a conference room setting. Three people are seated at the front, engaged in a discussion. A banner with the World Bank logo and diverse faces is visible in the background. The room has blue chairs and round tables with papers and nameplates on them.
Why do economic indicators often tell a different story than people’s everyday experience? NORC and the Federal Reserve Bank of Chicago recently brought together economists, business leaders, and residents to explore this gap and examine how consumer sentiment has changed over time.
ALT Brian Fabes speaks at a podium addresses an audience in a conference room. A panel of people is seated on the stage. A large banner with the NORC at the University of Chicago logo is visible on a display board. The room is filled with attendees seated and listening.
ALT Dan Gaylin stands at a podium speaking to an audience in a conference room. The backdrop features a blue curtain with a logo, and there's an orange banner with the NORC at the University of Chicago logo. Audience members are seated and listening.
ALT Ashani Johnson-Turbes is speaking at a podium in front of an audience. The background has a blue curtain with the NORC at the University of Chicago logo. Attendees are seated, facing the speaker in a conference room setting.
ALT A panel of six individuals is seated on a stage before an audience, engaged in a discussion. The backdrop displays the International Monetary Fund (IMF) logo repeatedly against a blue background. The audience is attentively focused on the speakers.
Long-running surveys face growing demands, from small-area estimates to emerging policy questions, all while maintaining data quality. NORC developed three sample design solutions to help flagship surveys keep pace.
Explore the brief: go.norc.org/3TaAAEJ
ALT Two people are looking at a document together in an office setting. Text on the image reads: "How Sample Design Innovation Helps Long-Running Surveys Evolve & Improve. NORC redesigned sampling approaches to help three flagship surveys meet evolving research demands."
ALT The image is an informational graphic about NORC Customized Survey Sample Design. It highlights three surveys in bullet points marked with an orange arrow. The first reads, "Medicare Current Beneficiary Survey: Helped support estimates for all 50 states and D.C., without weakening national data," the second, "General Social Survey: Optimized nonresponse follows-ups with cost and precision modeling while preserving data quality," and the third, "National Survey of Early Care and Education: Coordinated sampling to link households, providers, and the workforce to produce childcare data at both the local and national level." The NORC at the University of Chicago logo is at the bottom right corner.
New NORC research finds Latino arts organizations anchor cultural life in neighborhoods across the country and examines their reach, resource constraints, and how they connect communities to youth development, health, and immigration services.
Find out more: go.norc.org/4yO2rto
ALT A headshot of Gwendolyn Rugg, Senior Research Scientist is above a quote: “Latino arts and culture organizations are clearly positioned to do more, even well outside of their original scope. Our data show real demand and real capacity. What’s needed is sustained, flexible investment to meet both.” The NORC at the University of Chicago logo is at the bottom.