News and relevant research findings from NORC at the University of Chicago. Posts and retweets do not indicate endorsement.

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Most teacher retention studies ask why teachers leave. NORC and IWERC asked rural Illinois science and math teachers why they stay. Support from leadership, shared values, and adequate pay and benefits were linked to plans to stay. Explore the findings: go.norc.org/3UfCsMU
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Election results show how Americans voted, not why. In Poynter, NORC’s Jennifer Benz and Tom Rosenstiel explain how the Civic Health & Elections Project, a survey of 85,000+ registered voters in all 50 states, can help journalists fill that gap. Read the full article: go.norc.org/4BpUexK
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Is AI a threat to traditional survey methods, or does the real risk lie in how it’s used? NORC’s Ting Yan outlines a framework for responsible AI where methodologists, not AI capabilities, decide when and how AI gets used. Explore her approach: go.norc.org/4kckVj5
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No single survey mode reliably reaches most target populations anymore. Ipek Bilgen explains how mixed-mode design makes participation more convenient, which is often the difference between a sample that represents the population and one that doesn’t. Read the full Expert View: go.norc.org/4ieZ1cl
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This week, NORC’s Health Care Programs team is at the National Association of Medicaid Directors (NAMD) 2026 Fall Conference, sharing research and evaluation insights on evolving Medicaid priorities. Find out more about NORC at NAMD: go.norc.org/4sg9nNI
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Earlier this month, NORC researchers shared research on the role of power and partnership in evaluation at the Ninth International CREA Conference in Chicago. Check out photos from the conference below.
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Strong reach doesn’t always mean a public health message is being shared. A new NORC study in Communications Health finds public health accounts kept posting about e-cigarette prevention on X/Twitter, but over time, far fewer accounts amplified their messages. View the study: go.norc.org/3WilmOR
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From rural school districts to Chicago’s neighborhoods, our latest NORC in IL newsletter covers research on how Illinois residents work, connect, and experience the conditions shaping their daily lives. Explore the issue: go.norc.org/4eEwhZu
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Who needs to be at the table to fully understand a health problem? In a new interview with Suraj Arshanapally for Communicator’s Guide to Social Impact, NORC’s Ashani Johnson-Turbes makes the case for transdisciplinary approaches to health communication research. go.norc.org/47o99e0
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Although relatively low salaries are widely identified as an obstacle to attracting teachers into the profession, many male teachers in our recent NORC at @UChicago survey also valued the profession’s economic stability. maleeducators.org/resources/…
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AI-generated “synthetic respondents” are speeding up survey research, but their reliability depends on the human data behind them. NORC’s Leah Christian explores the utility and challenges of synthetic respondents in her new Expert View. Find out more: go.norc.org/4B6MmRm
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The groups most central to a survey’s research can often be the hardest to reach. NORC’s Big Data Classifier helped the Colorado Health Access Survey build a reflective sample of key subpopulations to analyze health access across the state. Find out more: go.norc.org/47QEPJ3
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Why do economists and consumers often see different versions of the same economy? Brian Fabes, NORC senior fellow, explained how ChicagoSpeaks™, our representative panel of Chicago residents, captures what macro numbers can miss: residents’ lived experiences. Find out more: go.norc.org/3M8yyRA
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NORC is a sponsor of the Ninth International CREA Conference in Chicago this week, where our experts are presenting research and approaches that center community partnerships and knowledge. Catch NORC’s presentations and visit our exhibit booth to find out more: go.norc.org/479wGPD
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Just 6% of Chicagoans say they’re thriving financially, and 31% can’t pay every bill in full in a typical month. NORC’s Vince Welch digs into our June 2026 ChicagoSpeaks® findings in his latest Expert View. Find out more: go.norc.org/4yrCdfP
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At AWS Imagine, NORC’s Amelia Burke-Garcia and Mehmet Celepkolu presented on the Trusted Health Information Assistant (THIA), a research-backed AI platform that delivers reliable health information and allows researchers to study how audiences engage with it. Find out more: go.norc.org/4utZ1e4
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As AI takes a bigger role in shaping policy, how do we ensure community voices remain central to the conversation? NORC’s Ashani Johnson-Turbes explored that question on a panel at the HEI Summit in Washington, D.C. See our related work: go.norc.org/4rL8vjW
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Why do economic indicators often tell a different story than people’s everyday experience? NORC and the Federal Reserve Bank of Chicago recently brought together economists, business leaders, and residents to explore this gap and examine how consumer sentiment has changed over time.
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Long-running surveys face growing demands, from small-area estimates to emerging policy questions, all while maintaining data quality. NORC developed three sample design solutions to help flagship surveys keep pace. Explore the brief: go.norc.org/3TaAAEJ
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New NORC research finds Latino arts organizations anchor cultural life in neighborhoods across the country and examines their reach, resource constraints, and how they connect communities to youth development, health, and immigration services. Find out more: go.norc.org/4yO2rto
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