The Texas Legends Gun Range and Training Center is one of the many facilities that have found success with #FirstShots. This program has provided structured classes, patient instructors, coupons, and follow-up opportunities, turning first-timers into long-term target shooters. Want to see how First Shots® could help your range? Visit: nssf.org/ranges/first-shots-…

Are you steering your business with data or relying on a hunch? Miles Hall explains why every operation needs a "business compass" to help identify opportunities, track progress and make smarter decisions. Read more at SHOT Business. shotbusiness.com/2026/07/dep… #SHOTBusiness #ShootingSports

Traveling to #SHOTShow2027? ✈️ From airfare price trackers and airport transportation to discounted Monorail passes and free hotel shuttles, a little planning can help reduce travel expenses during SHOT Week®. Read more: shotshow.org/how-to-save-mon… #SHOTShow

New Bentley-Gallup polling finds 53% of Americans believe businesses should stay out of politics. For the firearm industry, corporate activism has also raised questions about fair access to banking and financial services. nssf.org/articles/new-gallup… #NSSF #FirearmIndustry #CorporateAccountability

Before each hunting season, what product or products do you make sure you have on-hand? 👇 Every hunter prepares for the next hunting season differently. Some items are essentials. Others are necessitated out of habits, tradition and hard lessons in the field. #NSSF #Hunting #OpenSeason #HuntingAccessories #WhyWeHunt

Across all three ammunition types, price was cited as the top factor driving the purchase decision. Get the #NSSF Ammunition Consumer Study to better understand ammunition purchasers, their purchase journey, and satisfaction with the purchase process. 🔗 nssf.it/4ksrigl

Navigating ATF’s Oct. 9, 2026, Open Letter? Join NSSF on Tuesday, Oct. 27, at 3 p.m. ET for "The New NFA Landscape: Compliance, Operations and Sales Strategy Post-ATF Guidance." Speakers Dan Peterson and Harry McCabe will break down revised enforcement discretion, Form 3/4 shifts, state-level risk management and practical eForms strategies for FFLs. Register today to protect your business and optimize NFA operations. 👉 w.ringcentral.com/register/0… #NSSF #Webinar #FFLcompliance #NFA #FirearmsIndustry

Gun Control Activists Reveal Themselves in Wake of Oregon Tragedy by @lkeane | Read it on the NSSF Blog bit.ly/4i4Y3zh

More than 2,500 members of the outdoor media, including international media, cover the show and the vast array of products they see there. Read this article from the Outdoor Wire to learn how media pros approach the show to maximize productivity. theoutdoorwire.com/features/… #SHOTShow #SHOTShow2027

NSSF Challenges New Mexico’s ‘Rights Delayed’ Seven-Day Waiting Period After Governor Ignores Court Rulings Declaring It Unconstitutional #NSSF bit.ly/4jy0ZqD

The firearm industry remains a target for #cybercrime, with attacks including phishing, credential theft, ransomware, payment fraud & data breaches. Strong cyber habits can help reduce risk, protect sensitive information & make attacks harder to carry out. 👉 The NSSF®’s Project CyberSafe offers practical tips to help businesses & employees strengthen online security. Learn more: nssf.org/projectcybersafe

A digital outage shuts your doors just as effectively as a physical padlock. Watch NSSF's free on-demand webinar on cyber resilience, crisis management and incident response tailored specifically for firearm retailers. Read more and access the recording now. 🔗 nssf.org/articles/is-your-fi… #NSSF #ProjectCyberSafe #Cybersecurity

Attendee and buyer registration is officially open for the 2027 SHOT Show! shotshow.org Registration is sponsored by @Streamlight by booth 11468 in the Venetian Expo to see the newest and best products from Streamlight. #SHOTShow #SHOTShow2027 #Sponsored

From phishing emails to outdated control systems, cybercriminals exploit the smallest gaps. Strengthening your cybersecurity now can prevent costly downtime later. shotbusiness.com/2026/01/fea… #SHOTBusiness #NSSF

Sound reduction ranked 1st out of 14 key features desired by suppressor purchasers. Dig into the NSSF Suppressor Owner Study to better understand suppressor purchasers, their purchase journey, and satisfaction with the purchase process. 🔗 nssf.it/46ELm9v #NSSF

October is #CybersecurityAwarenessMonth! 🔐 From phishing to ransomware, cyber threats pose real risks to businesses in the firearm industry. NSSF®'s Project CyberSafe offers practical tips to help protect sensitive information and strengthen online security. Learn more: nssf.org/projectcybersafe

The Project ChildSafe® Safety Sweepstakes supports firearm safety education and offers eight prize packages. Entries run through Jan. 31, 2027. See eligibility, donation details and official rules: nssf.org/articles/the-annual… #NSSF #ProjectChildSafe #FirearmSafety

Bullet Points roundup (10/12/26): ➤ NSSF Urges All Firearm Industry Members and Public to read ATF Open Letter on NFA Guidance ➤ SHOT Show Registration Now Open ➤ DOJ Declares National Nonenforcement of Federal Handgun Sales Ban for Adults Under 21 ➤ Annual Project Childsafe Safety Sweepstakes is Now Live ➤ and more. 🔗 nssf.org/subscribe/ #NSSF #BulletPoints

Women are driving purchasing decisions and shaping a more inclusive future for the firearms industry. Claudia Chisholm explains why retailers who invest in education, customer service and welcoming store environments are positioned for long-term success. Read more at SHOT Business: shotbusiness.com/2026/05/col… #SHOTBusiness #NSSF

OCC Report Confirms What Firearm Industry Has Known For Years: Banks Discriminated by @lkeane | Read it on the NSSF Blog bit.ly/4yy4ykE