Procrastinating marketing by building features
- Tweets 320
- Following 608
- Followers 49
- Likes 357
Day 21:
- my onboarding confirmed to be hot dog water
Day 20:
- Ads getting installs but onboarding completion rate is bad and 0 trials. Not enough data yet to make decisions
- Contemplating making app freemium so at least I get some users
Tomorrow:
- Hard focus on 1 UGC account to break 10k views for 1 video
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Day 20:
- Ads getting installs but onboarding completion rate is bad and 0 trials. Not enough data yet to make decisions
- Contemplating making app freemium so at least I get some users
Tomorrow:
- Hard focus on 1 UGC account to break 10k views for 1 video
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Day 18:
- Procrastinated paid ads another day
- Localized website and store page
- Coming to peace with the fact I’ll have to start dancing on TikTok to promote my app
Day 17:
- App update got approved in less than 24 hours, I love Apple
- Did not start paid ads
- Did not work on UGC content
Tomorrow:
- Turn on paid ads
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Day 17:
- App update got approved in less than 24 hours, I love Apple
- Did not start paid ads
- Did not work on UGC content
Tomorrow:
- Turn on paid ads
Day 16:
- Submitted to App review
- Paid ads are created and ready
For Tomorrow:
- Heavy focus on UGC content ideation and creation while waiting for app review
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Day 16:
- Submitted to App review
- Paid ads are created and ready
For Tomorrow:
- Heavy focus on UGC content ideation and creation while waiting for app review
Day 15:
- Redesigned some screens so they are more visual for UGC
- 4 TikTok accounts working
For tomorrow:
- Finish paid ads & AppsFlyer work
- Submit update to App Store review
- Figure out stronger CTA on TikTok content so it drives traffic
- Improve UGC content
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Day 15:
- Redesigned some screens so they are more visual for UGC
- 4 TikTok accounts working
For tomorrow:
- Finish paid ads & AppsFlyer work
- Submit update to App Store review
- Figure out stronger CTA on TikTok content so it drives traffic
- Improve UGC content
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Day 12:
- Forgot to post this yesterday
- Did nothing, took the day off.
- Apple ads are getting impressions but not many taps.
Day 11
- Forgot to post day 10 yesterday
- 6 accounts setup with 3 active / 3 warming up
- Got my first customer who isn’t friends/family and not from a free premium code
- They cancelled their sub immediately 🙃
- Will monitor retention across days for the users I have now
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Day 11
- Forgot to post day 10 yesterday
- 6 accounts setup with 3 active / 3 warming up
- Got my first customer who isn’t friends/family and not from a free premium code
- They cancelled their sub immediately 🙃
- Will monitor retention across days for the users I have now
Day 9
- Spent the day sending emails and messing around with video models
- 2 more users from giving away premium but free users better than no users 🤷
- Plan is to get Meta and TikTok ads running by end of this week
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Day 9
- Spent the day sending emails and messing around with video models
- 2 more users from giving away premium but free users better than no users 🤷
- Plan is to get Meta and TikTok ads running by end of this week
Day 8
Revised Apple Ads but have a feeling I’m doing it terribly wrong.
Got some users by giving away premium for free so that’s good.
Active trials 3 -> 8
Progress!
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Day 8
Revised Apple Ads but have a feeling I’m doing it terribly wrong.
Got some users by giving away premium for free so that’s good.
Active trials 3 -> 8
Progress!
Day 7
Nothing on Apple ads yet, will increase bids and revise it tomorrow morning
Spent the day messing around with video models for one ugc account
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~$1,000 to market a new iOS app. Organic TikTok/IG is moving slowly.
Where would you put it?
A) Apple Search Ads
B) TikTok/Meta ads
C) Micro-creators
D) Something else
Let me what worked for you pls.
#buildinpublic
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