A very tiring month, but our biggest yet.
We finished with 670 new members, running events across Halo, VALORANT, Call of Duty and League of Legends, with more players getting involved every day.
My view is that when multiple games have thriving grassroots competitive communities, the wider scene benefits. Players discover other titles, smaller communities get a chance to gain traction, and participation grows across the board.
Brands and publishers understandably want meaningful numbers when considering esports sponsorship in our region. But the landscape has changed. Streaming audiences, content creation and viewership aren’t what they once were across much of the grassroots scene. And let’s be honest, a Discord member count alone doesn’t tell you how active a community really is.
Without the brands willing to support these communities, events are often funded out of an organiser’s pocket or through player entry fees.
That’s why I see so much value in bringing multiple titles under one roof with trusted community leaders. You might run a COD tournament on a Tuesday and have a VALORANT player drop in to watch, then see the reverse happen at the next event. I met some of my closest friends across different games.
Viewership grows from community. Give people a reason to turn up, compete and connect, and you create opportunities that extend beyond any single game so everyone wins.
Time is the enemy, but I’ll keep enjoying the journey