📺 Here’s The Disruptors author David Stubley on TalkSPORT’s Sunday edition with @HenryWinter and @ShaunCustis. ✍️ The Disruptors: Has Sport Lost the Plot? explores how sport has evolved since lockdown, with new audiences, formats, ownership models and unprecedented investment. 🎙️ Through interviews with leading figures and original research into younger fans, David examines why sport has become one of the world's most valuable forms of cultural content. 🏃‍♂️ He looks at how athletes connect with supporters, how new formats are reshaping engagement, and why investors, nations and broadcasters are betting so heavily on sport's future. 📚 A timely and thought-provoking study, it asks whether sport is entering a golden era or losing sight of what made it special.  👇 More content below…

🔗 amazon.co.uk/dp/1836805292/?… ✍️ David Stubley draws on more than three decades in sports marketing, combining interviews with some of the industry’s most influential figures with new research to examine: ✅ Inside the changing economics of modern sport, from ownership models to media rights ✅ Perspectives from leading figures shaping the future of the industry ✅ Insights into how Gen Z audiences are redefining fandom ✅ Analysis of the growth of women’s sport and the globalisation of competition