One thing I am seeing in polling is campaigns matter.
Excellent GOP campaigns are running even or ahead of the generic ballot.
Bad campaigns (Whatley/Buckhout) are running far behind it.
The ones running even or ahead focus on polarizing issues and emphasize contrast.
The ones running behind are all running non-ideological non-controversial content-free ads or commercials totally focused on personality.
No one is voting for you because you have a great "resume", grew up on a farm, have (fill-in-the-blank) values, served in the military, have a nice family or "care."
People are voting Republican because our vision and their vision are two different worlds, and their world is not the one we want.
If you ignore that, you will leave votes on the table, and many will stay home, or skip your race.
Republicans running behind the generic ballot (Whatley/Buckhout/etc.) do not seem to understand that. 18 days left to change that, and incredibly, it's not too late!