Holiday shoppers are actively researching, comparing, and ready to hear from your brand. Make discovery-to-checkout moments part of your media plan this season.

CTV built premium attention. Accountability is now the mandate. On October 29, top leaders in brands, agencies and media are convening at #PubAcademy to close that gap. Space is limited. Few spots remain. Register now: bit.ly/4jaLJ2L

2026 is the year agentic advertising moves from possibility to reality—and PubMatic is helping lead the way. We’re excited to be finalists for two 2026 Digiday Awards! 🏆 Technology Leader of the Year: Our co-founder and CEO, @RajeevGoel 🏆 Best Partnership: Our pioneering agentic campaign with @ButlerTill These nominations recognize the leadership and collaboration behind our push to turn agentic AI’s promise into real-world advertising innovation. Congratulations to Rajeev, our partners at Butler/Till, and the teams bringing that vision to life. We’re just getting started. See the full list of finalists: bit.ly/4dEMNbB #DigidayAwards #AgenticAI #PubMatic

The question of whether agentic advertising is real or not, after more than 100 campaigns, is settled. The questions worth asking now are: how do you deploy these systems well, and what actually separates strong performance from simply access or orchestration? Three patterns have emerged from that real-world experience, and they are shaping how buyers build the right foundations, what makes one agent's judgment sharper than another's, and how better decisions can open up channels and audiences that once felt out of reach. Today, PubMatic's Bill McLaughlin shares in @adage hat we have learned from a year of deployment, including a CTV campaign that delivered 5x ROAS, and what it means for how programmatic buyers should think about what comes next. Read more here: bit.ly/3TWdvG4

From gift research to final checkout, holiday shoppers are online for weeks, not days. Get ahead of the season with flexible access to premium omnichannel inventory.

Demographics tell us who an audience is. Fandom tells us what they love. That distinction anchored our Advertising Week conversation with PubMatic’s Nicole Scaglione, Sony’s Jason White and Acxiom’s Sean Muzzy, moderated by Axios’ Kerry Flynn. The conversation was especially timely following our newly announced partnership with Sony Pictures Entertainment, which named PubMatic its preferred programmatic advertising partner for LIVE TV on PS5. Together, we’re giving advertisers access to premium CTV content and highly engaged, authenticated PlayStation audiences that have historically been difficult to reach through traditional TV and streaming plans.⁠ ⁠​ Jason brought that opportunity to life: communities built around gaming, music, sports and entertainment—and the passions that connect them. Sean brought the complementary data and identity perspective: how brands can connect those signals with what they already know about their customers to make each engagement more relevant and measurable. And Nicole connected the dots on what comes next: using AI not just to make campaigns faster, but to make decisions smarter—and better understand CTV’s contribution across the customer journey. Exciting audiences. More meaningful connections. And a shared commitment to building a more collaborative, open advertising ecosystem. Thanks to Nicole, Jason, Sean and Kerry for a great conversation

The opportunity ahead is clear: turn smarter media into stronger business outcomes. At Advertising Week’s @SheRunsItOrg Insights Breakfast, our Global CRO Megan joined leaders from @Omnicom, @TheTradeDesk, @LinkedIn and @Uber to explore the next chapter of performance-driven media. The conversation centered on how AI, richer signals, and deeper collaboration can help advertisers connect media investment to business growth, and unlock new opportunities to improve performance. Thank you to She Runs It and Megan’s fellow panelists for a candid discussion about what’s possible when advertiser outcomes are at the center. #AdvertisingWeek #SheRunsIt #PubMatic

Basketball season is almost here—and the audience is ready. Put your live sports inventory in play with PubMatic’s basketball auction package, helping brands connect with fans throughout the action. Learn more.

From reactive reporting to proactive decision support, traders stay in control. The Campaign Insights Agent, built into AgenticOS, gives them an always-on read on what matters. Harry Tong, Sr. Director of Sales Engineering, explains the model in a recent blog post. The agent applies AI-powered diagnostics to flag pacing anomalies, delivery gaps, and underperforming KPIs before they erode results — then surfaces likely contributors and next steps in natural language. Read the full breakdown: bit.ly/4zmdOsW #AgenticAdvertising #PubMatic #AgenticOS #Programmatic #AdTech

The open internet’s performance moment is here, and the leaders shaping what’s next will be on one stage October 29. Join PubMatic in New York for PubAcademy NY: The Open Internet’s Performance Moment, an evening of insights, conversation, and cocktails with leaders across brands, agencies, media owners and technology companies. Explore conversations on CTV’s path to accountability, commerce media’s indispensable role, and the new and emerging channels redefining what the open internet can be, and where it’s headed next. Space is limited. Secure your spot today: bit.ly/4jaLJ2L #PubAcademy #ProgrammaticAdvertising #CTV #AdTech #DigitalAdvertising #OpenInternet

“A powerful unlock” for independent agencies. That’s how PubMatic’s Bill McLaughlin describes the opportunity with agentic AI in his interview with @Beet_TV The shift starts with a different question: not which channel gets the budget, but what business outcome the buyer wants to achieve. Agentic workflows are making it easier to explore new sources of supply, performance-driven CTV and outcome-based buying. That means an opportunity for agencies to scale proprietary data, algorithms and expertise, while guardrails help agents learn and keep buyers in control. Bill’s takeaway: the buyers who win won’t just adopt agentic technology. They’ll help shape it around what makes their business different. Watch the interview here: bit.ly/4hNj41u #AgenticAI #ProgrammaticAdvertising #PubMatic

Our CMO, John Petralia, joins this outstanding lineup of leaders for the Business of Marketing podcast at Advertising Week New York! He’ll share how he’s championing marketing as a growth driver at a pivotal moment in PubMatic’s transformation, focused on a customer-first mindset. Stay tuned!

Tomorrow is our panel with @Sony and @Omnicom at Advertising Week New York at 10:50 AM ET. Nicole Scaglione, Sean Muzzy, Jason White and Kerry Flynn will discuss how passion points like gaming, sports, entertainment, creators and more can tell advertisers more about what viewers care about than demographics alone, and how they can use first party data and authenticated audiences to help connect what people play, watch and care about across different experiences. Learn more here and don’t miss this great panel tomorrow! bit.ly/46Qrdgw

What audiences are watching, not just who they are, can unlock a new level of precision and performance in CTV advertising. But realizing that opportunity requires more consistent, show-level data. Abbie Reichner, VP of Customer Success at PubMatic, recently shared with @adexchanger how show-level transparency can help buyers activate contextual targeting and drive better outcomes. Read the full article: bit.ly/4rra0ne

Join our Global CRO Megan Ramm as she sits down with leading advertisers and platform partners to discuss the future of outcome-based advertising, where success is increasingly tied to what matters most to the business: from sales and subscriptions to store visits, customer value and profit. October 6th 8:30am – 10:00am at Omnicom Media Megan will share her perspective on what it takes to make this model work, how to deliver measurable returns, and what comes next for media accountability and whether outcomes can ultimately be guaranteed. Learn more: bit.ly/4rEx1TZ

Holiday shopping season is here and premium inventory moves fast. Get a direct programmatic path into brand-safe holiday supply before the season peaks. LINK: bit.ly/4hm1PFp

The NBA returns October 20th Publishers, is your advertising inventory ready for tip-off? Advertisers, are you ready to reach engaged fans when the action is live? Explore PubMatic’s live basketball auction package and get in the game. Learn more: bit.ly/4yZOlFd

As the CTV advertising landscape continues to accelerate, collaboration becomes increasingly vital. PubMatic is sponsoring TV Rise Summit again this October in Seville, hosted by VideoWeek. The event brings together key stakeholders in TV advertising for focused conversations designed to create real business outcomes. If you're attending and want to discuss programmatic strategy, CTV monetisation, or how AI is reshaping the supply chain, connect with Andy Jones, VP, Broadcast & CTV, EMEA, and Claire McGowan will be there representing PubMatic. Learn more: tvrise.com/ #TVRise #CTV #ProgrammaticAdvertising #AdTech

Passionate audiences are some of the highest-performing in CTV. Gaming communities, anime fandoms, and genre superfans deliver measurable purchase intent and brand loyalty that demographic targeting simply can’t match. We’re hosting a panel with @Sony and @Omnicom at Advertising Week New York on October 6th at 10:50 AM ET to explore how advertisers are leveraging premium IP, device-native streaming, and AI programmatic buying to access these high-value audiences at scale. Our own Nicole Scaglione will be joined by Jarrod Martin, Jason White, and moderator Kerry Flynn for an in-depth look at why passion, not persona, is the new way to capture outsized ROI in connected television. Learn more here, and we hope to see you there! bit.ly/46Qrdgw

In a new interview with @exchangewire, PubMatic CEO @RajeevGoel shares his perspective on how agentic buying could reshape programmatic advertising by reducing complexity, improving performance, and bringing publishers and advertisers closer together. Rajeev also explores how PubMatic’s unified platform, powered by Activate, AgenticOS, and Decision Fabric, is helping build a more direct, intelligent, and transparent advertising ecosystem that puts greater control in the hands of media owners and advertisers. Read the full conversation: bit.ly/4xSc7lO #AgenticAI #AdTech #ProgrammaticAdvertising #OpenInternet #DigitalAdvertising