Celebrating 100 years of the Oyster. A century of constant innovation. A century of horological feats and human accomplishments. Discover #OysterStory

Geneva, Switzerland
The @AcademyMuseum Gala is a star-studded evening dedicated to raising funds for the advancement and preservation of cinema. We are the event’s Exclusive Presenting Partner and Founding Supporter of the Academy Museum. More on.rolex.com/AcademyMuseumGa… #PerpetualArts
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The @operadeparis opens its 2026–27 programme with a gala evening, officially marking the start of its dance season. As Timepiece of the Paris Opera since 2014, we support its quest for excellence through our #PerpetualArts Initiative. More on.rolex.com/OperadeParis__
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The @operadeparis welcomes the finest artists and has a duty to be a gateway for young performers, says the institution’s director, Alexander Neef. A bastion of classical music and Rolex partner, it is a pinnacle of excellence. More on bit.ly/_opera_de_paris_ #Reachforthecrown
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Out now. For more than 350 years, the @operadeparis has enthralled audiences. In ‘The Greatest Stage’, part of an exclusive documentary series about Rolex partners, we go behind the scenes of this majestic cultural institution. More on bit.ly/_opera_de_paris #Reachforthecrown
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A new era begins at the New York Philharmonic as our Testimonee @GustavoDudamel starts his tenure as Music and Artistic Director. Together, we celebrate the orchestra’s 2026–27 season-opening Gala at Lincoln Center. More on.rolex.com/_Gustavo_Dudame… #RolexFamily #PerpetualArts
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Congratulations U.S. Team on retaining the @PresidentsCup on home soil at Medinah Country Club in Chicago. We thank the organizers for another outstanding display of world-class men’s golf. This crown is yours. #RolexFamily #Reachforthecrown
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Congratulations Team Europe on a 6th victory at the @LaverCup. We are proud to stand as the Founding Partner of this landmark tennis competition celebrating teamwork. This crown is yours. #RolexFamily #Reachforthecrown
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Welcome to the @LaverCup. Conceived by Roger Federer, this prestigious team event between Europe and the rest of the world is where the titans of men’s tennis compete purely for the love of the game. REACH FOR THE CROWN. More on.rolex.com/_lavercup_ #Reachforthecrown
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A call for action. A response through watchmaking. Four Cosmograph Daytona watches will be auctioned in partnership with Phillips, with proceeds benefiting the Federer Foundation and Re:wild. London, 28 September. More on.rolex.com/auctions__ #RolexFamily #Reachforthecrown
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Welcome to the @PresidentsCup. At Medinah Country Club, the U.S. Team and International Team compete with intensity and respect. Which team wins comes down to who is best at elevating their game together as one. REACH FOR THE CROWN. More on.rolex.com/Presidents_Cup #Reachforthecrown
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At the @LaverCup, a tennis event conceived by Roger Federer, Europe’s leading men face their counterparts from the rest of the world. At this year's edition of the team competition and Rolex partner, Team World defends its title. More on bit.ly/laver_cup_ #Reachforthecrown
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Out now. The @LaverCup gathers the best in men’s tennis. In ‘Building the Dream’, part of an exclusive documentary series about Rolex partners, Roger Federer recalls the team competition’s journey to becoming a key date in sports. More on bit.ly/lavercup_ #Reachforthecrown
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Welcome to the Rolex Switzerland @SailGP Geneva. The season’s only fresh water rendezvous, where Lake Geneva’s shifty, challenging winds demand constant adaptation. Here, every split second can redefine the race. REACH FOR THE CROWN. More on.rolex.com/SailGP_Geneva_ #Reachforthecrown
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Out now. With exciting races in stunning locations, @SailGP has redefined competitive yachting. In ‘Edge of Speed’, part of an exclusive documentary series about Rolex partners, co-founder Sir Russell Coutts recounts the journey. More on bit.ly/sailgp_ #Reachforthecrown
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Exclusive Cosmograph Daytona watches will be offered at auction in four lots to support the Federer Foundation and Re:wild. All proceeds will benefit the two organizations. At Phillips in London, 28 September. More on.rolex.com/auctions #RolexFamily #Reachforthecrown
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Thank you to the @usopen and the USTA for a fortnight of world-class competition and a memorable Grand Slam® finale. Together with tennis legends and New York crowds, we celebrate Ben Shelton’s landmark run to a first major final. #RolexFamily #Reachforthecrown
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We thank @TheSolheimCup for a special 20th edition, and the first to be held in the Netherlands. A competition that showcased the best of the women’s game at Bernardus Golf, with the @SolheimCupEuro team brilliantly reclaiming the Cup on home soil. #RolexFamily #Reachforthecrown
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Welcome to @TheSolheimCup. At Bernardus Golf in the Netherlands, 12-player teams representing Europe and the US, each led by an experienced captain, face off in one of the most important events in women’s golf. REACH FOR THE CROWN. More on.rolex.com/solheim_cup #Reachforthecrown
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The @rbo_org in London begins its 2026–2027 season with Mozart’s ‘Don Giovanni’. Our partnership with the institution was expanded in 2024 to Principal Partner of the Royal Opera and Exclusive Timepiece of the Royal Ballet and Opera. More on.rolex.com/_Music_ #PerpetualArts
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At this week’s CSIO @Spruce_Meadows ‘Masters’ Tournament, our Testimonee Richard Vogel aims to complete the @RolexGrandSlam of Show Jumping by winning a 3rd consecutive Major, the CPKC ‘International’ Grand Prix, presented by Rolex. More on.rolex.com/spruce_meadows_… #Reachforthecrown
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Scott Brash made history as the first rider to complete the @RolexGrandSlam of Show Jumping. A member of the #RolexFamily, his ability to push limits and learn both in victory and defeat led to his return to the winner’s circle. More on bit.ly/_ScottBrash #Reachforthecrown
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Out now. Scott Brash is the only rider to complete the @RolexGrandSlam of Show Jumping. In ‘Raising the Bar’, part of an exclusive documentary series about the #RolexFamily, he recalls tackling adversity after his historic feat. More on bit.ly/Scott_Brash_ #Reachforthecrown
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Congratulations Richard Vogel on becoming World No. 1. A just reward for a superb season so far including 2 Major victories. You stand on the brink of completing the @RolexGrandSlam of Show Jumping. REACH FOR THE CROWN. More on.rolex.com/Richard_Vogel #RolexFamily #Reachforthecrown
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A leading figure in yachting, Martine Grael made history as @SailGP’s first woman driver. The two-time Olympic gold medallist and member of the #RolexFamily reveals how returning to her roots helps her perform at an optimal level. More on bit.ly/_MartineGrael #Reachforthecrown
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Out now. Double Olympic gold medallist Martine Grael made history as @SailGP’s first woman driver. In ‘Taking the Helm’, part of an exclusive documentary series about the #RolexFamily, she reveals how she has carved her own path. More on bit.ly/Martine_Grael_ #Reachforthecrown
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Congratulations Scottie Scheffler on claiming the FedExCup once again with a second victory at the @TOURChamp. This crown is yours. #RolexFamily #Reachforthecrown
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Congratulations Richard Vogel and Gangster Montdesir on a 1st victory at the CSI5* Rolex Grand Prix of the Brussels Stephex Masters, a Rolex Series Event. This crown is yours. #RolexFamily #Reachforthecrown
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Welcome to the @usopen. Where New York takes centre stage for the final Grand Slam® event of the tennis season. In the city that never sleeps, players must keep their senses on high alert in order to triumph. REACH FOR THE CROWN. More on.rolex.com/us_open__ #Reachforthecrown
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Our congratulations @rogerfederer on being inducted into the @TennisHalloFame. Your grace, dedication and love of tennis have inspired generations. We feel privileged to see you take your place among the sport’s legends. More on.rolex.com/Roger_Federer_ #RolexFamily #Reachforthecrown
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The Brussels Stephex Masters is one of Europe’s most stylish show jumping events. Part of the prestigious #RolexSeriesEquestrian, it attracts the world’s leading riders and culminates in Sunday’s CSI5* Rolex Grand Prix. More on.rolex.com/rolexseries_sho… #Reachforthecrown
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Decorated driver Mark Webber achieved success on motor sport’s biggest stages, including winning the World Endurance Championship. A versatile racer and member of the #RolexFamily, he earned a reputation as a fierce competitor. More on bit.ly/_Mark_Webber #Reachforthecrown
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Out now. Mark Webber is a celebrated endurance racing driver. In ‘Full Throttle’, part of an exclusive documentary series about the #RolexFamily, he reveals how overcoming a devastating crash was key to perform at the top level. More on bit.ly/Mark_Webber_ #Reachforthecrown
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Congratulations @CocoGauff on a 2nd title at the @CincyTennis Open. This crown is yours. #RolexFamily #Reachforthecrown
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Congratulations Tom Slingsby and the @BondsFlyingRoos Team on a 1st victory at the Rockwool Germany Sail Grand Prix in Sassnitz, part of the Rolex @SailGP Championship. This crown is yours. #RolexFamily #Reachforthecrown
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Dawa Yangzum Sherpa is the first Nepali woman to summit all 14 of the world’s 8,000-metre mountains. A trailblazing alpinist and member of the #RolexFamily, she is breaking barriers for female climbers worldwide. More on bit.ly/dawayangzumsherpa_ #PerpetualPlanet #Reachforthecrown
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Out now. Mountaineer Dawa Yangzum Sherpa has broken barriers for female alpinists. Now, as part of an exclusive documentary series about the #RolexFamily, she reveals what it is like to live a ‘Life at Altitude’. More on bit.ly/dawayangzumsherpa #PerpetualPlanet #Reachforthecrown
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Congratulations Scottie Scheffler on a 1st victory at the @FedExChamp. This crown is yours. #RolexFamily #Reachforthecrown
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Congratulations @iga_swiatek and Ben Shelton on your victories at the @NBOtoronto and @OBNmontreal, respectively marking a 1st and a 2nd consecutive Canadian Open title. This crown is yours. #RolexFamily #Reachforthecrown
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Chemical biologist Rosa Vásquez Espinoza is leading stingless bee conservation efforts in the Amazon. As part of our #PerpetualPlanet Initiative, the 2026 #RolexAwards Laureate protects these bees and, in turn, the rainforest. More on bit.ly/_RosaVasquezEspinoza_ #Reachforthecrown
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Out now. Chemical biologist Rosa Vásquez Espinoza is a 2026 #RolexAwards Laureate. As part of our #PerpetualPlanet Initiative, she is improving conservation in the Amazon by combining scientific research and Indigenous knowledge. More on bit.ly/_RosaVasquezEspinoza #Reachforthecrown
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Congratulations Steve Guerdat and Albfuehren's Iashin Sitte on a 1st victory in the CSIO5* Rolex Grand Prix of Ireland at the @DublinHorseShow, a Rolex Series Event. This crown is yours. #RolexFamily #Reachforthecrown
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Visionary conservation photographer Paul Nicklen has spent his career advocating for the planet. A powerful visual storyteller and member of the #RolexFamily, he shares the inspiration behind his new book. More on bit.ly/_Paul_Nicklen_ #PerpetualPlanet #Reachforthecrown
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The @DublinHorseShow, part of the prestigious #RolexSeriesEquestrian, starts today and celebrates its 150th edition. Combining world-class show jumping, tradition and a vibrant atmosphere, it culminates in Sunday’s Rolex Grand Prix. More on.rolex.com/rolex_series_sh… #Reachforthecrown
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Out now. Paul Nicklen is known for his dramatic conservation photography. In ‘Reverence for Nature’, part of an exclusive documentary series about the #RolexFamily, he celebrates the launch of his new book. More on bit.ly/_PaulNicklen #PerpetualPlanet #Reachforthecrown
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The Jumping International de Dinard is a distinguished #RolexSeriesEquestrian event, where high-level sport meets French elegance and seaside charm on Brittany’s Emerald Coast. This vibrant event culminates in the Rolex Grand Prix. More on.rolex.com/rolex_series_eq… #Reachforthecrown
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Elite field, iconic links, stunning backdrop. We thank @TheOpen and the @RandA for an exceptional Championship at Royal Birkdale, where players competed on a course steeped in tradition for the coveted Claret Jug. #RolexFamily #Reachforthecrown
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The 2026 Salzburg Festival includes our Testimonees Cecilia Bartoli, @ben_bernheim, @RCapucon, Gustavo Dudamel, Juan Diego Flórez, Yuja Wang and the @Vienna_Phil. We are Main Sponsor and Official Timepiece since 2012. More on.rolex.com/salzburgfestiva… #RolexFamily #PerpetualArts
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Welcome to @TheOpen. A return to the game’s pure essence. Where the elements demand the utmost precision. At Royal Birkdale Golf Club, fate can turn in an instant. Nothing is decided until the final putt drops. REACH FOR THE CROWN. More on.rolex.com/theopenchampion… #Reachforthecrown
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Congratulations @janniksin on your 2nd consecutive victory at @Wimbledon and a 5th Grand Slam® title. Another defining chapter in a remarkable journey. This crown is yours. #RolexFamily #Reachforthecrown
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The Falsterbo Horse Show is a distinguished #RolexSeriesEquestrian event featuring the world's leading riders. Celebrated for its rich heritage and summery coastal atmosphere, the highlight is the CSIO5* Rolex Grand Prix of Sweden. More on.rolex.com/rolexseriesshow… #Reachforthecrown
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Welcome to The @EvianChamp. Where the beauty of the scenery can never mask the challenge of the course. An event coveted yet unpredictable. The best golfers rendezvous here but only one will reach the summit. REACH FOR THE CROWN. More on.rolex.com/Evian_Champions… #Reachforthecrown
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