Women’s professional basketball teams are becoming advertising billboards on their players’ uniforms, just like NASCAR cars. The Indiana Fever’s Caitlin Clark and Kelsey Mitchell have “Salesforce” in big letters under, for example, Indiana 22 on Clark’s Jersey. The Nike swoosh and the drug company “Lilly” are on the upper shoulders. The swoosh has also been plastered on major league baseball players’ uniforms… and so on.
The giant advertising industry, with so many portals into our lives, receives very little scrutiny, even though it makes possible the enormous profits of Silicon Valley’s child exploitation and Data Center Corporate Giants among other sine qua nons.
This industry has no limits to its pathological demand for omnipresence. It is ready to pay top dollar to get on the foreheads of athletic superstars.
Other than just bad taste and greed of the teams’ billionaire owners, can these athletes ever speak out about the downsides of these corporations, such as Lilly’s drugs? Plus, there seem to be no limits—from the long-installed endorsements of products by athletes, including now college players, to who knows what’s next in bad taste and over-commercialism? Where’s the backlash from consumers who can selectively deny these companies’ their dollars? Boycotts anyone? -R